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Are Tostitos and Other Chip Brands Really Reversing Shrinkflation?

A few weeks ago, Sen. Elizabeth Warren and Rep. Madeleine Dean wrote to the CEOs of several corporations, including PepsiCo, accusing them of a pattern of profiteering off consumers by shrinking their products and charging the same or higher prices. We’ve covered various PepsiCo products including Tostitos downsizings over the years.

Then last week, breathless headlines announced that PepsiCo, which also makes Ruffles, Doritos, Lay’s and other brands, was reacting to these accusations of shrinkflation, and was now going to add 20% more chips to certain bags.

PepsiCo headlines

In the CNN story, the company said:

A PepsiCo spokesperson told CNN that Tostitos and Ruffles “bonus” bags will contain 20% more chips for the same price as standard bags in select locations. PepsiCo is also adding two additional small chip bags to its variety-pack option with 18 bags, the spokesperson said.

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Tostitos Bonus PackConsumer World AI Mock-up

Don’t jump to conclusions that PepsiCo has seen the light, is caving into governmental pressure and consumer anger, and plans to upsize all their products. PepsiCo is simply coming out with some “bonus” bags on some products in some areas it appears. By definition, a “bonus pack” is a temporary promotion whereby the new package has some additional content compared to the regular size. They did not announce a general upsizing of their products.

So, enjoy the extra chips while they last.

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Here We Downsize Again – Summer 2021 (Part 2)

This week we continue our series on shrinkflation — the downsizing of grocery products — everything from toilet paper to shampoo to sardines. This is our biggest display of downsized items ever. (See last week’s part one.)

Bounty Paper Towels

Last winter, paper products manufacturers alerted shoppers that prices would go up this past June because of higher manufacturing and distribution costs. And while some prices might have increased directly, some may gone up indirectly through downsizing. Here triple rolls of Bounty paper towels lost 18 sheets per roll going from 165 sheets to just 147.

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Bounty paper towels


Costco-Kirkland Toilet Paper

After downsizing its paper towels, Costco has now turned to its Kirkland brand of toilet paper. The new roll went from 425 sheets down to 380 sheets. The packages stayed the same price ($19.99 online/delivered), but you lost the equivalent of over three rolls in each package. The label does say the new rolls are “thicker than ever before.”

*MOUSE PRINT:

Kirkland toilet paper


Season Sardines

Thanks to a California reader named Dave, we have some fishy downsizing. He discovered cans of Season sardines at his local Walmart store going from 4.375 ounces down to 3.75 ounces. Aren’t sardines small enough already? We found both cans at Walmart.com selling for the same $3.

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Season sardines


Tresemme Keratin Shampoo

We have a repeat offender next. The big black bottles of Tresemme shampoo downsized years ago from 32 ounces to just 28. And around 2018, the red bottles of Tresemme Keratin went from 25 ounces to 22 ounces. Now, eagle-eyed shopper C.S. spotted yet another reduction — this time, down to just 20 ounces.

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Tresemme history


Ziploc Bags

It is really hard to keep track of the number of bags in each box of these products. Ziploc removed four bags from their boxes of 54.

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Ziploc bags


Walmart Chicken Caesar Salad

Laura G. wrote to us complaining about her favorite Marketside Chicken Caesar salad from Walmart. It disappeared last month and then suddenly reappeared, but in a much smaller portion at a similar price. The package actually went from 14.375 ounces to just 12.1 ounces. She concluded, “not happy with the changes.”

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Walmart Caesar Salad


Tostitos Hint of …

Frito-Lay is once again tinkering with the sizes of their bags of chips. This time, Tostitos Hint of Guacamole shrank by one ounce from 12 to 11 ounces, and Hint of Lime went from 13 ounces to just 11.

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Tostitos hint of
Tostitos LIme


Quaker Instant Oatmeal

Quaker is in the process of removing twenty percent of the pouches in some of their instant oatmeal packages. Whereas you used get 10 servings in a box, now you only get eight. Looking at the boxes head-on, they are identical, but sideways, the old one is deeper. On the bright side, they made the font bigger for the number of packets in each box.

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Quaker instant


Dial Body Wash

If your Dial body wash bottle seems to run out more quickly, it is not your imagination. Bottles recently lost almost 25% of the contents, going from 21 ounces to only 16.

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Dial Body Wash


If you find a product that has been downsized, please try to take a sharp picture of both the old and the new package and submit them to Edgar (at symbol) MousePrint.org . Thanks.

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Hey, Tostitos, Where’s the Guacamole?

Just in time for the Super Bowl, Frito-Lay has introduced a new chip, Tostitos Hint of Guacamole.

Tostito

Ever curious reader HMC wrote to us after checking the ingredients statement having discovered there wasn’t even a hint of real guacamole listed:

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Corn, Vegetable Oil (Corn, Canola, and/or Sunflower Oil), Maltodextrin (Made from Corn), Salt, Natural Flavors, Whey, Onion Powder, Garlic Powder, Cream, Spices, Sour Cream (Cultured Cream, Skim Milk), Tomato Powder, Jalapeño Pepper, Maltodextrin (Made from Tapioca), Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes), Butter (Cream, Salt), Artificial Color (Yellow 5 Lake, Blue 1 Lake, Yellow 6 Lake), Swiss Cheese (Milk, Cheese Cultures, Salt, Enzymes), and Artificial Flavors.

In the bottom left hand corner of the bag, nowhere near the Hint of Guacamole product name, there is a small disclosure.

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Tostitos artificial

Unfortunately for shoppers, this disclosure is so low down on the bag (in line with the net weight statement), that it likely gets folded under the product as it sits on store shelves.

We asked Frito-Lay twice if the guacamole flavor in the product is real or artificial and if the green specs on the chips are guac flavor or merely decoration. The company didn’t respond… and that probably says a lot.