About & Privacy

“Mouse print” is the fine print in advertising, in a contract, or on a product label, often buried out of easy sight. In the worst cases, the mouse print changes the meaning of, or contradicts the primary claims or promises being made. Sometimes, the catch is not even disclosed. In other cases, the fine print is merely an unexpected surprise for the reader. Fine print is not inherently illegal. But, advertisers are not safe from false advertising claims merely because an ad discloses the truth in some minimal manner. A staff attorney for the Federal Trade Commission once said, “mouse print is for rats, so avoid it.”

The website, MousePrint.org, turns advertising on its head by focusing on an ad’s asterisked fine print footnote rather than the headline. It also examines the often overlooked small print on product labels and contracts. A new ad, product, or issue is featured every Monday. The goal is to help educate the public about the catches or “gotchas” in disclaimers, and to encourage advertisers to abandon the motto, “the big print giveth, and the little print taketh away.”

MousePrint.org, like its sister site, Consumer World are consumer education, news, and opinion sites produced by consumer advocate, Edgar Dworsky (aka “MrConsumer”).

Contact: edgar(at symbol)mouseprint.org

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PRIVACY POLICY:

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Additional information about comments posted at Mouse Print*:

Mouse Print* does not collect personally identifiable information about users that come to the website to read posts. Like all websites, the server maintains logs of visitors that include their IP address, the site that referred them to this site, etc. We do not use this information other than to create statistical reports in the aggregate of site usage and for management of the site. If you register or post a comment, your email address is retained in the system. This address is not used or shared with anyone outside of the ownership of the site. It is generally only used to contact you if there is a problem or question posed by your comment. A post may be deleted by its poster if registered, or upon request to the address above. This policy may be amended from time to time.

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