Here We Shrink Again – Winter 2026 – Part 2

We continue this week spotlighting some of the various products that were reduced in size toward the end of last year.

Krusteaz Buttermilk Pancake Mix

Gene B. found a great example of a product — Krusteaz pancake mix — that was substantially downsized by over 20% without any reduction in price. And the packages head-on look the same. Thanks also to David S. who spotted the change.

*MOUSE PRINT:

Hungry Jack Syrup

Well, if you get fewer pancakes out of your pancake mix, you also need less syrup. So the makers of Hungry Jack put the old fellow on a diet it seems by reducing their large bottles by 13% — from 27.6 ounces down to 24.

*MOUSE PRINT:

Post Premier Protein Cereal

The attack on breakfast products continues with several varieties of Post protein cereals recently shrinking. The 11-ounce boxes became just 9 ounces, but to look at them side-by-side, they look the same size. Thanks to Jeff W. for sending the picture of the chocolate variety.

*MOUSE PRINT:

Flamingo Estate Shampoo

Gabriel C. found that a favorite and very expensive shampoo ($50 bottle) had downsized from almost 17 ounces to only 12 ounces. And almost unbelievably, the price stayed the same. Were they really not making enough profit that they had to shrink the $50 bottle???

*MOUSE PRINT:

Hershey’s Snack Size Chocolate

Grant in Iowa discovered that Hershey’s snack size chocolate lost almost two ounces per bag, going from 19.8 ounces down to 18 ounces.