No Joke: Thomas’ Upsizes Its English Muffins

This story is just in time for April Fools’ Day… but it’s no joke.

It is very rare in the food industry to find a product that has been upsized rather than downsized. But Thomas’ English Muffins recently made their packages a tiny bit larger, going from 12 to 13 ounces for six muffins.


Thomas' English Muffins

We asked the company why they made this unusual move. All a customer service rep would say is that it was a business decision in part because they were getting feedback that the muffins were too small. She could not explain the 25% increase in calories, however.

Here We Downsize Again – Year-End 2020

Final Week
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Once again, it is time to spotlight another crop of products that are shrinking inconspicuously right in front of your eyes (and thus sneakily raising the price).

Downy Unstoppables

The bottles look the same size, but Downy Unstoppables went from 10 ounces down to 8.6. This is the second time the product has been made to weigh less. The first time in May 2019 the bottle went from 13.2 ounces to 10. That was a reformulation of the product to remove weight from each pellet. We are guessing the same thing was just done a second time.


Downy Unstoppables

Nathan’s Pretzel Dogs

Nathan’s made a dramatic change to their pretzel dogs. Instead of five in a package, they reduced the number to just four. Thanks to Dan K. for spotting the switch.


Nathan's pretzel dogs old
Nathan's pretzel dogs new

Charmin Ultra Strong

It took a while for P&G to get around to reducing the size of their “ultra strong” Charmin from 286 sheets to 264. Back in March, we reported that the “soft” version had already made the change. Thanks to eagle-eyed Richard G. for spotting this.


Charmin Strong

Publix Baby Shampoo

It is not just big brand names that downsize. Usually store brands will will shrink after their brand name counterparts have done so too. Two years ago, Tom G. reported that Johnson’s Baby Shampoo went from 15 ounces to 13.6. Now he discovered that his supermarket has done the same thing with their store brand.


Publix baby shampoo

If you spot a product that has been downsized, please take a sharp picture of the old and new one, including the net weight, and submit it to edgar (at) . Thanks.

Here We Downsize Again – Summer 2020

Here is the latest roster of products that manufacturers have reduced in size in order to pass on a sneaky price increase.



P&G has continually downsized Dawn Dishwashing Liquid through the years. The latest change: they knocked another ounce off their smallest bottle… it is now down to just seven ounces.




Lay’s Potato Chips

One of the most downsized products over the years has been potato chips. The big bag gets smaller and smaller until the point where they reintroduce the large size again, but of course at a much higher price. This time around, maybe because parties are getting smaller on account of COVID-19, Lay’s is chipping away at the party size bag shrinking it from 15.25 ounces to 13 ounces.


Lay's Potato Chips

Thanks to our ace downsizing spotter, Richard G. for this submission.


Walmart Great Value Paper Towels

LeAnne W. came across a huge downsizing at Walmart recently. Their own brand of paper towels, Great Value, was downsized from 168 sheets on a roll to just 120. And the price remained the same at $14.97. Some value.


Great Value paper towels


Dollar Tree Flour Tortillas

MrConsumer’s go-to place for flour tortillas is Dollar Tree. They sell one-pound packages with a dozen tortillas for a buck. Last winter, the tortillas seemed smaller, but the package still said 16 ounces. Then they introduced 12 ounce packages but still with 12 inside. I am happy to report that the 12 ounce bags were short-lived. They are back up to full-size and a full pound.




Keebler Club Crackers

It looked like Keebler Club crackers had been downsized from 13.7 ounces to 12.5, thus eliminating a dozen crackers from each box.


Keebler Club Crackers

But thanks to reader Jim’s research, it turns out not to be the case. The “snack stack” box was the only “original” variety carried at MrConsumer’s local store. Visiting another store, the comparable “original” Club Cracker box was in stock, and in fact was still 13.7 ounces. The only thing eliminated from the product was the Keebler name and the Keebler elves. Perhaps even cartoon characters are not safe if a company downsizes its workforce.

Keebler now Kellogg's

If you find a product that has recently been downsized, please try to take a sharp picture of the old and new side-by-side and send it to us.