We conclude our two-part series this week about products that have recently been downsized (shrinkflation).
Paper towel manufacturers seem to always be reducing the number of paper towels on each roll and sometimes even the dimensions of each sheet. This time, the tear-a-square variety went from 120 sheets on a roll to just 100, but each sheet on the new one is 4/10th of an inch longer.
*MOUSE PRINT:
Maxwell House 100% Columbian Coffee
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Remember when cans of ground coffee were a full pound? Over the decades, the contents have been continually whittled down to the point where you don’t even have 10 ounces of coffee in them, like this variety that was just downsized. And the big canisters lost almost an ounce and a half.
*MOUSE PRINT:
Nick B. buys his razor blades at Costco and he sent us this picture showing that their 36 packs of Gillette Custom Plus 3 razors now only have 30 of them — a 17-percent reduction. And the price stayed the same at $31.99.
*MOUSE PRINT:
Kellogg’s Special K Red Berries Cereal
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Kellogg’s has been busy this year reducing the contents of various of its cereal varieties. This one is particularly surprising because the new box is actually taller than the old box! How is that possible? They made the new box more narrow.
The contents went from 16.9 ounces down to 15.6 — the equivalent of losing one bowl of cereal in every package.
*MOUSE PRINT:
Tom’s of Maine Toothpaste
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Like so many brands, Tom’s of Maine is shrinking their tubes of toothpaste. This time, the already small 4.7-ounce size went down to just four ounces.
*MOUSE PRINT:
DiGiorno Rising Crust Pizza
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Consumers lost almost three ounces of pepperoni pizza in these boxes. At least the new one no longer says “33% more.” Thanks to our ace shrinkflation spotter, Richard G., for finding this.
*MOUSE PRINT:
Mission Carb Balance Whole Wheat Tortillas
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If you didn’t check the number of Mission tortillas you were getting in the package, you might not have realized the old eight-count pack now only has six tortillas — a 25-percent reduction. Thanks to Devin B. for this submission.
*MOUSE PRINT:
Kellogg’s Raisin Bran Crunch
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In another downsizing where Kellogg’s has made the new package taller but narrower, almost two ounces was removed from Raisin Bran Crunch boxes, and the price stayed the same. Thanks, Richard G., for spotting this.
*MOUSE PRINT:
Andie S. told us about Lesser Evil popcorn which has been reduced in size by almost 10 percent. The five-ounce bag is now 4.6 ounces. Popcorn kernels are so cheap, it is hard to imagine why any company has to skimp on them.
*MOUSE PRINT:
Steven C. alerted us to a change in the number of k-cup pods that are in Green Mountain boxes. Their smallest box just went from 12 cups to 10… and the price stayed the same.
*MOUSE PRINT:
If you spot a product that has been recently downsized, please take a picture of the old version and the new version, showing the net weight or net count, and email it to Edgar (at symbol) MousePrint.org . Thanks.