Can Crest Toothpaste Really Repair Your Gums?

In 2021, at least five lawsuits have been filed against Procter & Gamble claiming that Crest Gum & Enamel Repair toothpaste is being deceptively marketed. [Suit #1, suit #2 pre-amendment, and suit #3]

Crest Gum and Enamel Repair

The lawyers contend that this Crest toothpaste cannot “repair” gums.


Allegations from some of the cases…

…gums that have suffered structural damage cannot be repaired, restored, or re-grown through use of the Product. The only way to repair gums is through periodontal treatment, including cosmetic dental surgery such as gum grafting.

…receding gums do not grow back; once the gum tissue has pulled back and away from teeth, it’s gone for good.

…the Product’s active ingredient –Stannous Fluoride .454% (.14% W/V Fluoride Ion) – which is common to most toothpastes, provides no special gum “repair” benefits.

With respect to gum care, all a toothpaste can really do is control, reduce, or prevent gingivitis by helping to remove plaque. Gingivitis is a common and mild form of gum disease that causes irritation, redness and swelling where your gum meets the base of your teeth.

So the lawyers claim that purchasers have been misled, would not have bought the product, or would have paid less than the premium price that P&G charges had they known the true nature of this toothpaste to start with.

P&G presumably denies the charges but best we can tell, P&G has not formally filed answers to the complaints yet.

One of the lawyers predicts what one of P&G’s defenses might be and he makes a pre-emptive grammatical argument against it. He expects P&G to say that in the phrase “Gum and Enamel Repair” that the word “gum” does not modify the word “Repair.” In essence, he’s suggesting that P&G will likely claim this is a “gum toothpaste” and an “enamel repair toothpaste.” The consumer lawyer says the name of the product follows normal parallel structure and most consumers would understand it to mean the product is for “gum repair” and “enamel repair.”.

What do you think? Do these cases have any teeth?

Goya: We Use Only #1 Grade Beans*?

Goya has run a few TV commercials that tout the quality of their chickpeas. Here’s one of them.

Goya claims it “uses only U.S. #1 grade beans*.” But that pesky asterisk suggests there’s more to the story.


Goya uses #1 beans

That almost impossible to read fine print disclaimer says:

“As defined by the USDA, when mother nature permits.”

What does that mean? The claim sounds aspirational — we’ll try to provide you with top quality beans except if the crop we harvest isn’t so great.

The USDA has very specific regulations for when a batch of beans can be labeled U.S. No. 1, 2, or 3. It all has to do with the number of defects and damaged beans in the batch, as well as the presence of foreign objects.


USDA chickpea grades

We asked the folks at Goya what their fine print exception meant, and how often they have a bad harvest. They did not respond.

Goya seems to be making a habit of bucking the system. They were challenged by a competitor over claims that their pasta was the favorite of Puerto Rico. Two arms of the BBB ruled again them.

Peloton’s $4000 Treadmills Bricked Unless Owners Pay $39/mo Fee

Tread+Imagine buying a $4,000 treadmill and then being told unless you buy an online membership program for $39 a month, the company will disable the machine, making it a very expensive doorstop.

That is exactly what Peloton, the maker of high-end exercise devices, including the recently recalled $4000 Tread+ treadmill, is doing to its customers who own this model.

The company had to come up with a fix to keep young children from turning on the machine and accidentally getting sucked under its moving belt. So, they now require entering a password on the treadmill’s screen to operate it. And the unit will also stop functioning after 45 seconds of inactivity. To start it up again, the user has to re-enter the passcode.

But there’s just one problem.


Apparently, to implement the operation of the new locking and password mechanism, a recent software update removed the “Just Run” option from users’ screens. That mode lets users operate the treadmill without the online interactive features and classes that have made the brand so popular.

So, how do users get to use the machine on their own AND have the safety features enabled? They have to buy a $39 a month membership.

Peloton membershipEmail sent to Business Insider from unhappy owner

Customers have taken to the Internet to complain that in essence Peloton is bricking their exercise equipment if they refuse to sign up for a membership.

A spokesperson for Peloton has said in published reports since the controversy erupted that it is working on updates to its software to remedy the problem. Upset users are considering suing the company if a fix is not forthcoming.