Florida’s Natural Sued Over Made in USA Claims

A New York consumer recently sued Florida’s Natural, the maker of their namesake orange juice, after she learned that some of the juice was not actually from Florida. [See complaint.]

*MOUSE PRINT:

In fact, some of it was from Mexico and Brazil, but the cartons give the impression that it is a made in America product.

The company explains on their website (but not on the package) that the crop of Florida oranges has been declining so they had to seek out other sources, including foreign concentrates. The front of containers discloses that the juice not only comes from Florida, but also from “the world’s premier citrus-growing regions.” Oddly, the container pictured in the lawsuit is missing that disclosure.

When we covered this change back in 2022, the front of the carton explicitly mentioned Mexico.

The consumer’s lawyer claims that shoppers are being misled, that the company engaged in deceptive practices, and thus the plaintiffs are entitled to monetary damages.