Here We Shrink Again – Winter 2026 – Part 1

We kick off the new year with some more products that were downsized over the past six months or so. Shrinkflation is alive and well and will continue in 2026.

Viva Paper Towels

Like other brands of paper towels, Viva shortened their rolls last year, going from 94 sheets on the old double rolls to just 86 sheets. Thanks to Richard G. for this submission.

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Mary’s Gone Crackers

Gregg Z. was very unhappy to see that his favorite crackers that he has been eating for 17 years was hit by shrinkflation. It survived in its original size until the current owner recently reduced the contents by over 25%.

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Atkins Protein Bars

Ace product investigator Richard G. found another shrinking product. This time it is Atkins protein bars that seem to have gone on a diet. The old five pack is now a four pack. Now if only losing 20% of your own weight was that simple…

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Charmin Mega Rolls

Continuing its downward trend, Charmin Ultra Soft mega size packages dropped 16 sheets from each roll, going from 224 sheets to just 208. Thanks to Brendan B. and Richard G. for this find.

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Finish Ultimate Dishwashing Pods

At a visit to Target, MrConsumer did a double-take when he saw identical size boxes of Finish dishwashing detergents but one had 76 pods and the other just 62. And the larger package was cheaper!

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Scotts Turf Builder

Shrinkflation is not limited to grocery products. Christopher D. discovered that fall weed and feed fertilizer from Scotts made a major change to his product. The bags decreased by three pounds making it only cover 4,000 square feet instead of the old 5,000 square feet. He also noticed that the percentage of nitrogen decreased. Even with all these decreases, the price did not go down at his store.

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If you find a product that has recently been downsized, please take a picture of the old and new version side-by-side if possible and send it to: Edgar(at symbol)MousePrint.org . Thanks.