Here We Shrink Again – Spring 2026 – Part 2

We continue this week spotlighting some of the various products that were reduced in size recently.

Dawn Platinum

Dawn Platinum claims to be “new and improved” yet their claim for cleaning efficiency remains the same — “Removes 99% of grease and food residue.” One thing for sure is, the new bottle will clean fewer dishes because it went from 32 ounces to just 30.

*MOUSE PRINT:

Febreze Air Freshener

Carolina M. didn’t want to make a stink about it but she tipped us off to some shrinking Febreze spray cans going from 8.8 ounces to 8.1 ounces.

*MOUSE PRINT:

Smucker’s Strawberry Jam

Richard G. discovered reports that Smucker’s strawberry jam recently lost two ounces from each jar going down to 30 ounces. Maybe they need to change their slogan — “with a name like Smucker’s it is sure to be good smaller.”

*MOUSE PRINT:

Kellogg’s Corn Pops

Cereal is another category where shrinkflation is very common. This time the shrink ray hit Kellogg’s Corn Pops, going from 18.1 ounces down to 16.4. That’s about two fewer cups of cereal per box. The new boxes hide the drop in net weight by becoming more narrow, but look about the same size head-on in the supermarket aisle. Sneaky.

*MOUSE PRINT:

Swiffer Dusters

Glenn S. found that there are now fewer Swiffer dusters in a box than previously. The old box of 28 has gone down to 24.

*MOUSE PRINT:

Kirkland Fabric Softener

Store brands are not immune from shrinkflation. Here, Costco’s Kirkland brand of fabric softener dramatically downsized from 187 ounces yielding 276 loads to 150 ounces and 257 loads. Presumably the cap has changed too. Thanks to Nora F. for this submission.

*MOUSE PRINT:

If you spot a product that has been recently downsized, please take a picture of the old and the new one and send them to: Edgar(at symbol)MousePrint.org . Thanks.