mouseprint: fine print of advertising
Go to Homepage

Subscribe to free weekly newsletter

Mouse Print*
is a service of
Consumer World
Follow us both on Twitter:

Updated every Monday!   Subscribe to free weekly newsletter.

March 24, 2006

Fine Print Articles

Filed under: — Edgar (aka MrConsumer) @ 8:38 am

Please Help Support Mouse Print*

Edgar Dworsky For 25 years, Consumer World, the creator of Mouse Print*, has served readers with the latest consumer news, money-saving tips, and independent investigations. It is your generosity (and not advertising nor corporate contributions) that keeps Mouse Print* and Consumer World available as free consumer resources. So MrConsumer turns to you and humbly asks for your support again this year. Your gift will be most appreciated.

Below are links to articles about fine print:

1. Extended Warranties

2. Comments of former FTC chairman:

“Consumers shouldn’t have to use a magnifying glass to read important terms and conditions of any offer, ” says Timothy J. Muris, FTC chairman. “Burying important terms in mouseprint is illegal, unethical, and ultimately bad business.” He pledged to take action against offenders. —Consumer Reports, January 2002

3. Big Print. Little Print. What’s the Deal?  How to Disclose Details (FTC)

4. FTC Cases and Enforcement Policy concerning advertising disclosures.

Share this story:

• • •

1 Comment

  1. Since many companies print the name of their company and product in large
    letters, I think a law should be passed by the FTC to make the printing of
    the warranties and restrictions at least half the size of the company name.
    This will really help the consumer immensely and perhaps keep the companies
    a little more honest.

    Comment by Joseph Pum — August 7, 2006 @ 3:16 pm

Comments RSSTrackBack URI

Sorry, the comment form is closed at this time.

Powered by: WordPressPrivacy Policy
Mouse Print exposes the strings and catches buried in the fine print of advertising.
Copyright © 2006-2020. All rights reserved. Advertisements are copyrighted by their respective owners.