While shopping recently, MrConsumer spotted this bonus pack of Keebler Chip Deluxe cookies.

The package proclaims “Now 20% More Cookies FREE.” Great, who doesn’t like a free bonus? The package weighed 15.8 ounces.

A couple of rows over, however, MrConsumer saw some regular (non-bonus) packages of those same cookies.

*MOUSE PRINT:

That package doesn’t claim to contain a bonus, and it also weighs the exact same 15.8 ounces. The “old” package just above appears to have been manufactured only FOUR DAYS before the bonus package based on their “sell by” dates being only four days apart (July 31, 2019 for the old one, and August 4, 2019 for the new bonus one).

So what did those clever little elves do? According to the label, both packages had 30 cookies? Is this the new math?

We asked Kellogg’s, the manufacturer of Keebler cookies, for an explanation. Unfortunately they sidestepped the issue, only saying:

We increased the weight (ounces) of each of our Keebler Chips Deluxe retail packages by 20% without an increase in price as a way to offer more value to our consumers. Each package now has up to six more cookies.

The availability of the new packages varies, as they flowed through over time. We started production of the new packages at the end of last year.

Because we have covered the downsizing of Keebler cookies in the past, we know the packages had gone down to the 11-12 ounce range about five years ago. The packages are clearly larger today.

The best we can tell, checking hundreds of Keebler Chips Deluxe pictures in Google image search, the most prevalent previous size was 12.6 ounces. The package contained about 24 cookies. The current 15.8 ounce packages contain about 30 cookies according to the label. Mathematically, that’s 25-percent more cookies, not 20-percent.

But that still does not explain how the 15.8 ounce bonus package above can be identical in weight and number of cookies (30) as the non-bonus package that immediately preceded it, being produced seemingly just four days earlier. We may never know.

But, wouldn’t it be nice if manufacturers who downsize their products called shoppers’ attention to it in as a bold a way as when they upsize them?

One of our readers, Mark H., was shopping for olive oil in his local supermarket and came upon this product:

It looks like extra virgin olive oil. On closer inspection, under those words in smaller type it says “original blend.” What does that mean? Is it mix of various extra virgin olive oils, or some of it is extra virgin and some of it is something else?

The back of the bottle at least partially answers the question.

*MOUSE PRINT:

The ingredients statement, which is required to list the contents in the order of predominance, indicates the product is mostly canola oil, followed by vegetable oil, and lastly extra virgin olive oil. A call to the company’s sales department revealed that the actual amount of olive oil in the product is “up to 15 percent.”

That revelation would probably come as a surprise to most shoppers because of how the product is labeled on the front of the bottle.

The Food and Drug Administration has regulations with relevant labeling requirements:

21 CFR 102.37

The common or usual name of a mixture of edible fats and oils containing less than 100 percent and more than 0 percent olive oil shall be as follows:

(a) A descriptive name for the product meeting the requirements of 102.5(a), e.g., “cottonseed oil and olive oil” or another descriptive phrase, and

(b) When the label bears any representation, other than in the ingredient listing, of the presence of olive oil in the mixture, the descriptive name shall be followed by a statement of the percentage of olive oil contained in the product in the manner set forth in 102.5(b)(2).

21 CFR 102.5

(b) The common or usual name of a food shall include the percentage(s) of any characterizing ingredient(s) or component(s) when the proportion of such ingredient(s) or component(s) in the food has a material bearing on price or consumer acceptance or when the labeling or the appearance of the food may otherwise create an erroneous impression that such ingredient(s) or component(s) is present in an amount greater than is actually the case…

In short, the rules seem to say the name of the product should not be misleading as to the amount of olive oil in the product, and the percentage has to be stated when it is a blend.

We asked the company, Terra Mia, some pointed question. Their President responded saying they are changing the label of this product this coming August when supplies of the old ones run out. We also requested a copy of the new one, but never received it.

In our view, since consumers rely on product labeling and this one so crosses the line, we filed a formal complaint about it with the FDA.

Last Wednesday evening, Google sent out an email to Google Assistant customers announcing a sweepstakes to win a free Google Home Max speaker.

To get your chance to win, you had to either buy a 2-pack of Google Home Minis smart speakers yourself (or anything else from the Google store), or get a friend to buy two using a special link that would secure your entry. At the bottom of the offer was a terms and conditions link with the contest rules.

*MOUSE PRINT:

Despite the rules saying multiple times “no purchase necessary” to enter the sweepstakes, they provided no free means of entry. You or someone else had to make a purchase for a chance to win. And that makes this an illegal lottery, against federal law and the gambling laws of virtually every state. “Paying a price for the chance of a prize” is the classic definition of a lottery. To convert an illegal lottery into a legal sweepstakes, the promoter must always include a free means of entry.

But Google didn’t do that.

We wrote to their PR folks about 12 hours after their email was sent, contacting both Google and its parent company, Alphabet, pointing out the problem and asking how they were going to remedy it. By that evening Google sent out a new email to customers entitled “Update to Home Max Sweepstakes.”

Miraculously, all mentions of a purchase being necessary disappeared from the promotion. And the sweepstakes rules were changed to include an additional alternate means of free entry.

*MOUSE PRINT:

Did Google or Alphabet reply to our email, or even send a note of appreciation for getting them out of potential legal hot water? Nope.

To tease the introduction of its new smartphone, OnePlus is running this new commercial touting how waterproof they are:

Rather than go through an expensive internationally recognized test to determine the degree to which its phones resist water and dust penetration (an “IP rating”), the company just drops its phones in a bucket of water.

There’s just one problem with their cheap method to convey that their phones are waterproof or water-resistant. It’s in the fine print that you probably can’t read in the commercial.

*MOUSE PRINT:

With a disclaimer that small, and only on the screen for three seconds, no wonder you can’t read it. It says:

Products not IP certified. Water resistant under optimal test conditions. OnePlus makes no guarantees regarding water/liquid resistance. Water/liquid damage not covered under product warranty.

Then why the heck, OnePlus, are you representing visually that your phones can be safely dunked in water? (The company never replied to our inquiry.)

Jack K. was very disappointed by a recent purchase of cereal he made for Passover. He felt shortchanged by this Cheerios-like product called Crispy-O’s from Gefen for which he paid a hefty price – $5.59.

To his surprise, when he opened the 10-inch high box, he found only a tiny bag inside and lot of dead airspace.

*MOUSE PRINT:

When manufacturers over-package a product creating empty space inside that has no function other than to make consumers think they are getting more for their money than they really are, that is called slack fill, and it’s illegal under federal law (and the law of some states). It is not illegal if the empty space is needed because of settling of the product, or because the machinery to fill the package requires it, or the space is needed to protect the product (such as the cushioning pillow created by large potato chips bags).

To add insult to injury, when Jack poured out the cereal for breakfast, he only got two-bowls-worth. Stunned by the revelation, Jack’s wife measured the contents of a fresh box, and only got about 4 cups out of it. But the nutrition facts label said the box was supposed to contain seven cups.

*MOUSE PRINT:

We brought this matter to the company’s attention. Their response:

“Thank you for bringing this matter to our attention. After further investigation it was determined that there was a misprint on the serving size. It should have said that the 25g is a half/ cup. All WEIGHTS stated on the package are correct. Please be assured that this printing error will be corrected before we produce product for next season.”

This suggests that this big box only contains about three and a half cups of cereal. We wrote back to Kayco, the maker of the product, pointing out that the fix for the problem was not changing the serving size to half a cup because that would violate federal law. Under FDA rules the serving size “is the amount of food customarily consumed (i.e., typically eaten) in one sitting for that food.” No adult eats just half a cup of a Cheerios-like cereal for breakfast. In fact, according to General Mills, the maker of Cheerios, the serving size for that cereal is one cup for adults and three-quarters of a cup for a child under the age of four.

*MOUSE PRINT:

The company did not write back to us after we pointed out that their planned fix was probably not kosher.