Consumer World Celebrates 30 Years: 1995 - 2025  
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Corelle: They Only Make It Look Unbreakable*

Corelle smallCorning Glass Works introduced Corelle dinnerware over 35 years ago. It became popular because of its durability and colorful patterns.

Today, the often forgotten brand is being rejuvenated with a clever, new advertising campaign.

In their latest TV commercial, the company has created a fashion show with top models, each carrying a different Corelle patterned plate. And to show that the plates are “still as durable as ever, we greased the runway.” [Aired October 22, 2006]

As the first model walks down the slippery runway, predictably she falls, the plate goes flying in the air, and crashes down onto the hard runway surface — and is completely unharmed.

*MOUSE PRINT: That fine print disclaimer on screen reads: “Corelle Ultrelle glass dinnerware is durable but may break if dropped or struck. Warranty details available in store or [online].”

So, like those car commercials depicting wild offroad use, the message is don’t try this at home.And if you do, the warranty may not cover you, because it requires that you follow the use and care instructions:

DO NOT abuse by dropping or hitting against a hard object.

SHOULD ANY ITEM BE MISUSED IN ANY MANNER AS STATED ABOVE, DISCONTINUE USE AS DAMAGED ITEMS MAY BREAK WITHOUT WARNING.

 

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Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Return Policies: Big Surprises in the Little Print

‘Tis the season to return some of those unwanted holiday presents, and for those who had not previously checked the seller’s return policy, surprises await.

Here are some of the most strict (and occasionally obnoxious) policies out there:

From SmartBargains.com:

Late Returns
We can accept returned merchandise for up to 30 days from the date you originally received it. Unfortunately, items received after the 30-day return period cannot be accepted for a refund, and your package will be returned to you. If we receive the same late return package a second time, we will keep your merchandise and no credit will be issued.

JC Penney does not like women to “borrow” a fancy dress for a weekend wedding or other special occasion, and then return it the following Monday. So they put a  return tag on each of these dresses, presumably in a very conspicuous spot, and it cannot be removed without jeopardizing your return:

Special Occasion Dresses must be returned in their original condition with the “return tag” in place.

At Amazon.com, if you return items that qualified for free shipping, the value of the shipping will be deducted from your refund. [It is unclear whether Amazon really makes this deduction in practice.]

If you return any items from an order that received FREE Super Saver Shipping, the original shipping savings associated with the returned item(s) will be deducted from the refund amount unless the return was due to our error.

At Best Buy, if you bought a computer on Black Friday as a Christmas present, your return rights evaporated more than two weeks ago:

Holiday Return and Exchange Policy
Gift purchases made November 1 through December 24, 2006, qualify for the extended return and exchange policy.

  • Desktop and notebook computers do not qualify for the extended return policy.

 

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Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Wells Fargo Gift Cards: The Perfect Gift*?

Wells Fargo Gift Card Gift cards are all the rage, and Wells Fargo says they have sold a million of them in just over a year.

Unlike store specific cards, the Wells Fargo card is a prepaid Visa card good anywhere Visa is accepted.

They call it “the perfect gift,” and tout its benefits on their website.

*MOUSE PRINT: What they don’t highlight are the many possible fees and quirks of the card. Those details are buried in their FAQs and separate 4000-word terms and conditions statement.

Information about fees is scattered over both documents, and they include:

  • Purchase fee: $2.50
  • Online shipping/handling: $2.50
  • Reissue fee (for balances remaining after three years): $7.50
  • Manual check issuance fee (to get remaining balance on card): $15.00
  • Monthly maintenance fee after one year: $2.50
  • Lost card replacement: $7.50
  • Foreign currency conversion fee: 3%

Card nuances:

  • Split tenders: if the item you are purchasing costs more than the amount you have left on the card, you may or may not be able to use the gift card in addition to some other form of payment to cover the balance.
  • Using the card at gas stations can pose a problem:

If you use your Card to purchase gasoline, we recommend that you pay inside the station, not at the pump. If you were to pay at the pump, the electronic terminal at the pump may be programmed to confirm that you have sufficient available balance on your Card to pay for an average purchase of gas. Before you are permitted to pump gas, many pumps seek an authorization for $75 and this amount could increase from time to time (“Preauthorization Request”). If you have an insufficient available balance on your Card to cover the Preauthorization Request, your attempt to use your Card at the pump may be declined. If you have a sufficient available balance on your Card to cover the Preauthorization Request, you will be permitted to continue your transaction at the pump. However, if the dollar amount of your actual gasoline purchase is less than the amount of the Preauthorization Request that we approved, a “hold” on your available balance may automatically result equal to the difference between the two amounts. Once the merchant sends us the final amount of your actual gasoline purchase, we will remove the “hold” on your available balance for any additional amount exceeding this final amount. This may take 3 to 7 days and during this period you will not be able to use any balance subject to this “hold.” TO AVOID A DECLINE OF, OR A HOLD ON, YOUR AVAILABLE BALANCE ON YOUR CARD, WE RECOMMEND THAT YOU PREPAY FOR YOUR GASOLINE INSIDE THE STATION.

  • Restaurants and travel businesses (hotels, car rentals) may authorize more than the actual purchase price of services, causing your card to be rejected if insufficient funds are on the card.

Many of these fees and inconveniences are inherent problems of many brands of gift cards or prepaid debit cards. And we probably should be thankful that Wells Fargo does not charge some fees that others do, such as for calls to customer service. The bottomline is that you might never know of these fees and inconveniences if you didn’t take the time to read all the mouse print.

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