Corning Glass Works introduced Corelle dinnerware over 35 years ago. It became popular because of its durability and colorful patterns.
Today, the often forgotten brand is being rejuvenated with a clever, new advertising campaign.
In their latest TV commercial, the company has created a fashion show with top models, each carrying a different Corelle patterned plate. And to show that the plates are “still as durable as ever, we greased the runway.” [Aired October 22, 2006]
As the first model walks down the slippery runway, predictably she falls, the plate goes flying in the air, and crashes down onto the hard runway surface — and is completely unharmed.
*MOUSE PRINT: That fine print disclaimer on screen reads: “Corelle Ultrelle glass dinnerware is durable but may break if dropped or struck. Warranty details available in store or [online].”
So, like those car commercials depicting wild offroad use, the message is don’t try this at home.And if you do, the warranty may not cover you, because it requires that you follow the use and care instructions:
DO NOT abuse by dropping or hitting against a hard object.
SHOULD ANY ITEM BE MISUSED IN ANY MANNER AS STATED ABOVE, DISCONTINUE USE AS DAMAGED ITEMS MAY BREAK WITHOUT WARNING.
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Gift cards are all the rage, and Wells Fargo says they have sold a million of them in just over a year.