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Cheesy Changes: American Cheese Relabeled

Stop & Shop Cheese Singles SCan you spot the difference between these two packages of cheese slices?

They have the same UPC code, the same look, and probably the same taste faintly reminiscent of a product once called american cheese.

The one on the right is called “Pasteurized Process Cheese Food” and is currently being phased out in favor of the item on the left called “American Pasteurized Prepared Cheese Product.” So, big deal, they changed the name, you say. The name change had to be made because the ingredients no longer met the federal definition (the standard of identity) for “pasteurized process cheese food.”

*MOUSE PRINT:

ss cheese ingredients

Uncle Sam has a very specific recipe for mandatory and optional ingredients in “pasteurized process cheese food.”   In particular, this product must be a minimum of 51% cheese (isn’t that reassuring), and no more than 44% moisture.

In the early 2000s, Kraft Singles starting using “milk protein concentrate” in its products and that was not allowed by the federal recipe. Rather than change their recipe, Kraft renamed it to “american pasteurized prepared cheese product.” [See second story here.] There is no federal standard of identity for such a product.

Other brands, including store brands, have been slow to change, but most have now eliminated “cheese food” from their labels.

So what do you get in the new products? From the labels, it is not even clear if it contains american cheese anymore, or whether it is at least 51% cheese. What it does have is 50% more cholesterol than before, and almost 40% more salt.

And, to add insult to injury, the new Stop & Shop product, while still a pound, only weighs 453 grams instead of the old 454. How cheesy can you get?

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Totes Boots: Guaranteed Waterproof*

Totes waterproofTotes is synonymous with umbrellas and other foul weather gear.

Recently, Mr. Consumer was shopping for boots and found a pair of Totes boots. These were not the flexible rubber kind, but rather more like a real boot with more rigid sides and sole, and with fleecy lining. Of concern was the zipper. If the zipper fails, then the boot will be virtually useless.

What Mr. Consumer was not concerned about was that the boot was waterproof. It said so on the box, and also on the hangtag (right).

On the back of the hangtag, was a guarantee that Mr. Consumer had not noticed in the store:

*MOUSE PRINT:

 Totes guarantee

For boots with a list price of $59.99, one would certainly expect them to remain waterproof for more than one season, and for the company to stand behind them if they did not.

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CyberDefender: Outperforms Costly Security Software?

CyberDefender offers a free software suite to combat spyware, viruses, and spam. In a recent press release, they say that according to a recent test, “CyberDefenderFREE Outperforms Costly Security Software Products at Removing and Blocking Spyware” and that “it has received high marks for removing and blocking spyware in a new review released this month from PC Magazine.”

It goes on to say “In the study, CyberDefenderFREE(TM) 2.0 scored higher at removing spyware than companies such as McAfee, Grisoft (AVG), and Trend-Micro PC-cillin and scored the same as Windows Live OneCare.”  It also provided this comparison chart:

Cyberdefender chart

The casual reader may come away with the impression that CyberDefender was the top scoring software product in the category. Only when clicking the provided link to the full PC Magazine test results are the actual rankings revealed:

*MOUSE PRINT:

PC Mag spy2 cyberdefender

Translation: 10 other products scored higher than CyberDefender for spyware removal, and 16 products were superior at spyware blocking.

While CyberDefender never said their program was the “best,” and most of what they did say was literally true (except the part about them receiving “high marks”), the clever spin they used in their press release can easily create an impression of superiority which is not borne out by all the facts.

Subsequent to the publication of the above commentary, CyberDefender’s SVP of Corporate Communications contacted Mouse Print*. Below is a portion of a longer email:

This press release and its posting on the newswire was directed to media – not consumers.   We offer this product for Free or without supported advertisements for $11.99. We felt our messaging was understandable to members of the press. That was our audience for a press release. I apologize for any confusion.

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