Here We Shrink Again – Fall 2025 – Part 1

Shrinkflation seems to have slowed a little, but with the effect of tariffs on manufacturing costs, we probably can expect smaller products and higher prices soon. Here are some more products that have been downsized over recent months.

Honey Nut Cheerios

Even the biggest boxes of breakfast cereal can’t escape the shrinkflation chopping block. Earlier this year, General Mills inconspicuously lopped off more than two ounces from the mega size boxes of Honey Nut Cheerios. That’s two fewer bowls in every package.

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All Free & Clear Detergent

As other liquid detergents have downsized, so has All Free & Clear. Almost two cups was removed from the prior 88 ounce version, making the new one only 73 ounces. Yet, miracle of miracles, you still get 58 loads (supposedly) out of every bottle.

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Kroger Tall Kitchen Bags

Not to be left out of the downsizing frenzy are store brands. These Kroger tall kitchen bags lost five bags in every box. And probably the old 45-bag size had itself been downsized from 50 bags.

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Dole Juices

We have seen refrigerated orange juices go from 64 ounces to 59 ounces to 52 ounces and in some cases to 46 ounces. Joining the ever-shrinking juice brigade is Dole. Their apple juice (and some other varieties) have just been reduced from 59 ounces to 52 ounces. Ace shrinkflation spotter Richard G. discovered that Dole Orange Peach Mango also downsized, for example.

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Ghirardelli Squares

Your dentist may be happy, but consumers probably won’t welcome getting two fewer chocolate squares in every bag of Ghirardelli dark chocolate mint. Now there are only 10 in a bag.

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Reynolds Parchment Paper

Here is an item that you probably only buy every few years — Reynolds Parchment Paper. The old size was 50-square feet. Then they came out with a 45-square-foot version. But, the company says it added the smaller 45-square foot version to accommodate retailers who wanted to be able offer a lower price. Both versions are still available, but not at the same store. [This entry has been edited to clarify that point.]

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Next week, we’ll show you a similar product-size variation with breakfast cereal whose net contents vary depending on what store you are in.

And, we’ll have part two with more shrinking products. If you find a product that has been recently downsized, please take a side-by-side picture of the old and the new and send them to Edgar(at symbol)MousePrint.org . Thanks.