Here We Shrink Again – Spring 2025

Shrinkflation slowed a little in early 2025, but now seems to be picking up a bit again. Here are some more products that have been downsized over the past six months or so.

Simply Orange Orange Juice

Except for store brand orange juice which in some cases is still 64 ounces, brand name OJ has had a steady decline in size going from 64 oz. to 59 oz. to 52 oz. and now to 46 oz. The latest casualty is Simply Orange whose carafes are now just 46 ounces. And in MrConsumer’s Stop & Shop, the price actually went UP 10 cents to $4.89! To look at the bottles head-on, it is hard to see how you lost a full glass of OJ in each one. You may be able to find old and new bottles side-by-side in your local supermarket right now.

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Thanks to Richard G. for spotting this change.

Ruffles

Potato chip bags have been downsized for decades. The latest example is Ruffles whose bags are now down to 8.5 ounces from nine ounces. But rest assured, you’ll still get the same amount of air or perhaps a bit more in each bag.

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Tide

Another category where there has been a lot of resizing is laundry detergents. The latest trend seems to be to keep the number of loads you get the same, but with fewer ounces of the product.

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In this case, big bottles of Tide shrank by 14 ounces, but you still supposedly could get 100 itsy-bitsy, teenie-weenie loads of laundry out of every bottle. The difference is usually explained by having some amount of water removed from the formulation. That makes the stuff more concentrated so you can use a little less in each wash load. Raise your hand if you actually do use less!

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Less popular these days is powdered detergent, but that doesn’t exempt them from being downsized. Here, 25 ounces was removed from each box, but you still theoretically are able to get 143 loads out of it. The question becomes what unnecessary ingredient have they removed from this dry product that doesn’t affect its cleaning ability? It certainly is not water. Thanks to Brendan B. for spotting this change at Costco.

Bounty Paper Towels

Paper products is another big category where we find shrinkflation. In this case, earlier this year, P&G downsized Bounty. In this case, their triple rolls went for 135 sheets down to 123. Thanks to both Richard G. and Brendan B. for spotting this.

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Crystal Light

With summer not too far away, don’t expect your Crystal Light packages to make as many bottles of lemonade as before. The old six-pack has become a four-pack.

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Pure Leaf Tea

Another summertime beverage also is now giving you less per bottle — Pure Leaf tea. The half gallon bottles lost five ounces and are now just 59 ounces. But the bottles are about the same height. One trick they used was making the cap larger. They also had to taper the bottle, it appears. Thanks to Denise H. for this submission.

CORRECTION: Both these sizes still exist. The larger one is a shelf-stable product in the grocery/beverages section, while the smaller one is sold in the refrigerated case, unchanged. Thanks to Kevin M. for the clarification.

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If you spot a product that was downsized, please provide details and try to submit a picture showing the old and new side-by-side as you see above to Edgar (at symbol) MousePrint.org. Thanks.