Here We Downsize Again – Winter ’22 (Part 1)

With inflation rearing its ugly head, we are seeing not only a wave of direct price increases on groceries, but also sneaky ones when manufacturers inconspicuously reduce the size of their products. This downsizing or shrinkflation as it currently is called is so prevalent at the moment, we have to spend this week and next showing you the dozen examples we’ve collected.

Charmin

Over the past 60 years we’ve seen Charmin toilet paper go from 650 single-ply sheets on a roll to the equivalent of 90% less assuming you could even find single rolls any longer. The latest change shows ultra soft “Mega” rolls going from 264 double-ply sheets per roll to 244. And “Super Mega” rolls went from 396 sheets to 366.

*MOUSE PRINT:

Older, larger sizes of Charmin that we have tracked can be seen here. Thanks to our ace downsizing detector, Richard G., for this submission.

Snyder’s Pretzels

Snyder’s Honey Mustard & Onion pretzels now have a “new look” and “big flavor” but come in a new smaller size. Thanks to Richard G. for spotting this change.

*MOUSE PRINT:

Keebler Cookies

Coming to supermarket shelves soon are new smaller packages of Keebler cookies. Chips Deluxe with M&Ms are going from 11.3 oz. to 9.75 and even more dramatic changes are occurring in their “family size” package. And Keebler E.L. Fudge packages lost 1.3 ounces and 20 calories per cookie. Note: In some stores, the new, smaller family size Chips Deluxe with M&Ms is one dollar less.

*MOUSE PRINT:

Gatorade

Gatorade has come in 32 ounces bottles forever, it seems. Now the product has gone on a diet and their new bottles have developed a waistline. That indent around the middle of the bottle is a telltale sign that the new bottles hold less — four ounces less, in fact. But, they are the exact same height.

*MOUSE PRINT:

Pantene Conditioner

Pantene conditioner recently changed its packaging going from a bottle to a tube. And somehow two full ounces of the product disappeared in the process. Thanks to Richard G. for spotting this change.

*MOUSE PRINT:

Earth’s Best Snack Bars

It looks like a good math lesson comes courtesy of this Sesame Street snack bar. Kids, can you say “seven” instead of “eight” bars are now in every box? Thanks to Richard G. again.

*MOUSE PRINT:

If you find a product that has been downsized recently, please send a before and after picture with the net weight or net count showing to Edgar (at symbol) MousePrint.org . Thanks!