Gwyneth Paltrow’s “Goop” Made Unsubstantiated Health Claims

Last week, the Orange County California district attorney’s office and other DAs settled a consumer lawsuit against Goop – a lifestyle brand and website created by actress Gwyneth Paltrow. The suit contended that Goop made health claims for various products but did not have substantiation to back up those claims.

For example, Goop touted “Inner Judge Flower Essence Blend” this way:

You can either mix this stuff in water and drink it, or apply it externally to your body “over the liver.” It supposedly would help you get rid of guilt and shame, replacing those feelings with compassion and forgiveness, so as to prevent a spiral into depression. Oh please. What is this, a psychologist in a bottle?

For this crock of **** and unsubstantiated claims about two other products, Paltrow’s company agreed to pay $145,000 in settlement, without admitting any wrongdoing. So much for the company’s statement of values:

We test the waters so that you donâ€ t have to. We will never recommend something that we donâ€ t love, and think worthy of your time and your wallet. We value your trust above all things.

The case against Goop arose because our friends at TruthinAdvertising.com cited more than 50 unsubstantiated health claims made by Paltrow’s company, and sent them to some of the California DAs.

Here are some of the claims made for other flower essence products previously available on the Goop website. They include products to help “cure”: a broken heart such as from death of a loved one; emotional trauma from divorce, OCD, or bad dreams; infertility; auto-immune conditions; writer’s block; perfectionism, talking too much, etc.

Scroll down the list.

For more about the case against Goop, here is an ABC Nightline story.