First They Shrunk It, Now Turkey Hill Skimped on It

Two years ago, we reported that Turkey Hill practiced a bit of shrinkflation on their standard 48-ounce cartons of ice cream by reducing them to 46 ounces.

Now our reader Michael C. says they are pulling another fast one. Can you spot the change?

*MOUSE PRINT:

Turkey Hill cleverly deleted the words “ice cream” from the red band on the face of the container and substituted the word “quality.” This allowed the company to subtly turn many of their premium ice cream flavors into frozen dairy desserts — a less rich and cheaper to make product. The words “frozen dairy dessert” were added in minute type on the bottom left.

Under federal law, to be called “ice cream,” the product must contain at least 10% milk fat. Based on the nutrition labels of the old and new product, cream, which used to be the second ingredient in their real ice cream, moved near the end in their new version.

*MOUSE PRINT:

We asked the company a number of questions including why they made this change and did so so inconspicuously. They did not reply to multiple inquiries.

Perhaps the company needs to rename this flavor:

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