Hey Campbell’s, Where’s the Beef?

The Campbell Soup Company was recently sued by a New York consumer who said she was misled by Campbell’s Chunky soup label “Beef with Country Vegetables” which has more vegetables than beef.

*MOUSE PRINT:

The ingredients statement above shows that there is more water, carrots and potatoes in the can than beef. In fact, the entire 18.8 ounce can has 15 grams of protein, which is only about two ounces of beef!

One has to wonder if Campbell’s took lessons from The Three Stooges on how to make cheap soup?

By contrast, Progresso beef and vegetable soup, has beef as the primary solid ingredient after broth and water.

The consumer’s lawyer further argues that the product should be labeled “Vegetables and Beef” since vegetables predominate over beef. He may be thinking of label rules that require On-Cor, for example, to call the product below “gravy and turkey” because there is more gravy in it than turkey:

I don’t know if those rules apply here. The product in question is beef soup and it probably doesn’t even need to have pieces of beef in it.

I think the chances of this case succeeding are… m’m, m’m not good.