Tropicana Orange Juice Downsizes Again

Back in the good old days, one could buy half a gallon of Tropicana orange juice in a container. Then in 2010, the company (and the industry) downsized the traditional 64 ounce container to 59 ounces.

Then they introduced attractive carafes of orange juice in a shape not easily distinguishable as a particular size, but they were still 59 ounces.

Now in the summer of 2018, Tropicana, following the lead of Simply Orange, is in the process of downsizing again. This time to a mere 52 ounces.

*MOUSE PRINT:

The bottles look identical on store shelves. Same width, same height. So how did they reduce the contents by a full seven ounces so inconspicuously?

*MOUSE PRINT:

The bottles aren’t as deep as they were… that’s how they accomplished this clever sleight-of-hand.

On the Tropicana website, they explain why they downsized the product:

We consider this one of the sneakiest downsizes ever because of both the tiny net contents statement which is often hidden by the shelf rack edge in some supermarkets, and the appearance of the bottles which look identical head-on. What do you think? Add your comments below.

Thanks to eagle-eyed reader, Edward E., for catching the change.