Albertsons Baits Shoppers Then Discloses the Real Deal

Star Market and Shaw’s in New England are part of the Albertsons family of supermarkets. They recently send emails with the subject line: “Get up to $20 off groceries this August.” With the price of food, who wouldn’t be interested? Similar offers were probably made to customers of their other supermarket chains.

The main offer was inviting customers to create a Sincerely Health profile and you would receive a $10 off coupon (among other money back opportunities).

Of course, there is a nasty asterisk after the $10 off promise which leads to not very helpful fine print.

*MOUSE PRINT:

That tiny type says to see the rewards account for minimum purchase requirements.

Only when checking the terms online, do you learn that a $50 minimum purchase is necessary to use the $10 coupon.

*MOUSE PRINT:

A company that values playing it straight with customers more would not play games like this. They would simply say, “Create a Sincerely Health profile, and get $10 off a $50 a purchase.”

Is this too much to ask?

We asked Albertsons some pointed questions about this promotion twice, but they did not reply.