Here We Downsize Again – Winter ’22 (Part 2)

We continue this week to spotlight big brands that are shrinking their products but charging the same or more for them. Shrinkflation continues unabated.

Cottonelle

Just like Charmin, Cottonelle has reduced the number of sheets it provides on each roll of toilet paper depending on the variety (soft or strong). Here, the strong version of Cottonelle mega rolls has gone from 340 1-ply sheets to just 312. And the soft version went from 284 2-ply sheets to just 268. See past examples of how Cottonelle has shrunk over the years. Thanks to Richard G. for this submission.

*MOUSE PRINT:

Sun-Maid Raisins

Those canisters of Sun-Maid Raisins are getting smaller too. They just lost over two-and-a-half ounces each.

*MOUSE PRINT:

Chobani Yogurt

Remember when yogurt used to come in eight-ounce cups? Those days are long gone. Some of them aren’t even six ounces anymore. And the specialty versions with mix-ins, just got even smaller. Thanks to Richard G. who spotted this change.

*MOUSE PRINT:

Dove Body Wash

Like so many shampoos, body wash bottles are getting smaller too. Here, Dove Body Wash went from 24 oz. to 22.

*MOUSE PRINT:

Safeguard Soap

Remember when “bath size” soap was five ounces? Those days are long gone because soap has been shrinking for years. Most recently, Safeguard has gone from four ounces down to only 3.2 — just about the size of what was once considered a regular bar.

*MOUSE PRINT:

If you find an example of a product that has recently been downsized, please take a clear before and after picture, including the net weight or net count statement and send it to: Edgar (at symbol) MousePrint.org . Thanks.