Some people ran out of the house at 3am last Friday for the big Black Friday sales without checking the mouse print in some of the sale advertising. Here, then, are some of the dirty little secrets they may have missed.
*MOUSE PRINT: Quantities were very limited.
Only four washer/dryers for the entire community served by each Sears store?!
Sears was not alone in this. Staples had just a minimum of five of their $299 laptops. Kmart had but a minimum of two Nintendo DS bundles per store. And Best Buy had just a minimum of three 40″ Sony Bravias for $662.99.
*MOUSE PRINT: Want a raincheck? Forget it!
And it wasn’t only Wal-mart that was not giving rainchecks, it was true for most items in Best Buy’s circular, and for most doorbusters at Sears, Target, Toys R Us, Kmart, and other stores.
*MOUSE PRINT: We won’t honor our price guarantee.
So if you thought you could buy a Black Friday item in advance to avoid the crowds and then get back the difference, forget it. Informally, other stores simply refused to honor their price guarantees too. Wal-mart was a notable exception.
*MOUSE PRINT: Some of our doorbusters will be available online too.
Best Buy does that, as does Wal-mart, Staples, Sears, Kohl’s, and many other sellers. The trouble is, they generally don’t tell you which ones will be available online, and which ones won’t. If you knew that that 40″ Sony Bravia for $598 would be available online at Walmart.com (and it was), you might not have ventured out in the middle of the night and waited for it with all the other “crazies.” Why don’t retailers tell you about specific online availability so you can stay home and order those items while still in your pajamas?