For 27 years, Consumer World has served readers with the latest consumer news, money-saving tips, and independent investigations. It is your generosity (and not advertising alone nor corporate support) that keeps this site and Mouse Print* available as free consumer resources. So MrConsumer turns to you and humbly A sharp reader found what he thought was a new example of skimpflation — when a product is reformulated with cheaper ingredients, or perhaps simply watered down.
He wrote about Act Total Care mouthwash which is an anticavity product with fluoride that you swish around in your mouth once a day to provide added protection for your teeth.
A closer look at the front label reveals an inconspicuous difference between the smaller bottle he had at home and the larger one he had just bought.
*MOUSE PRINT:
Could the print be any smaller? The strength of the fluoride is less than half in the large bottle going from 0.05% to just 0.02%! So users have to wonder whether it is going to be less effective since in essence they are giving you diluted fluoride.
But there was a second difference on the back label. Instead of gargling once a day, you have to use the product on the right, the larger bottle, twice a day.
*MOUSE PRINT:
The effect of both these differences seems like a double-whammy for users. You’re getting half the strength so you have to use twice as much a day, and the larger bottle costs more.
We asked Sanofi, the maker of Act, to explain these changes, as well as calling their consumer line. We were provided with a most unexpected answer. Although the products look the same but for the size of the bottle, and have the same name, they are actually two separate products. The smaller bottle is meant to be a once-a-day product and the larger one is meant to be a twice-a-day product, and this is nothing new. The customer service rep said the larger bottle has to have a less concentrated amount of fluoride since you are taking twice as much of it.
There is no indication on the front label that you need two doses a day from the larger bottle of Act Total Care unlike some other of their mouthwashes that at least have a tiny designation on the front.
*MOUSE PRINT:
We can only wonder how many people are taking the wrong dose of Act Total Care if they change bottle sizes? Some may wind up taking double the dose, while others could wind up with only getting half the protection they expect. When we asked Sanofi why they don’t try to prevent misdosing by clearly labeling the products “1x Daily” or “2x Daily,” their spokesperson (non)responded:
“All of our products are labeled in accordance with FDA regulation.”
