Updated every Monday!   Subscribe to free weekly newsletter.

Oy Vey: Passover Matzo Packages Shrink

Shoppers may do a double take when checking out the Passover food display at some local supermarkets this year because the traditional five-pound bundles of some brands of matzo have been downsized to just four pounds.


Manischewitz matzo packages4-lb. and 5-lb. Manischewitz matzo bundles

Both Manischewitz and Yehuda, two leading brands of kosher foods, just introduced four-pound packages of this Passover staple in addition to their traditional bundle which has five one-pound packages and has been around for decades. (In the late ’50s or early ’60s, my father used to take me to the Horowitz-Margareten matzo factory in New York to buy five-pound packages of matzah.)

“Passover matzo has been one of the few products that has escaped shrinkflation until now,” explained Consumer World founder Edgar Dworsky. “On top of that, some stores are raising prices too, so it is a double whammy for shoppers.”

Kayco, which owns Manischewitz and distributes the Yehuda brand, explained that “consumer need” drove the decision to offer both four and five-pound bundles, with individual supermarkets deciding which they will carry. It also said that raw materials and packaging costs have gone up.

Stop & Shop, a leading supermarket chain in the Northeast, where the new four-pound packages were first spotted in Boston, said in an emailed statement in part:

Stop & Shop is now stocking both 4- and 5-pound matzos at our stores for our customers who celebrate Passover. What we heard from many of our customers is that they didn’t utilize all of the product in the 5-pound bundles, which comes at a higher price point, so we now offer both sizes to help our customers save money and reduce waste. … Like other retailers across the country, we have faced increased costs from our Kosher suppliers in 2024 so customers may see higher prices on some items.

In fact, the new four-pound Manischewitz and Yehuda matzo bundles are on sale at Stop & Shop in Boston for $5.99 this year, a dollar more than last year’s price for the five-pound size. That translates to a 50-percent price increase per pound. For decades, Stop & Shop and some other chains have sold five-pound packages for only $4.99 perhaps as a loss leader. The five-pound bundles are $6.99 this year at Stop & Shop, for example – a 40-percent price hike. (See update at the end of this story.)

4 and 5 pound matzo at S&S in Brookline, MA4-lb and 5-lb matzo bundles at a Brookline, MA Stop & Shop

Not all major matzo manufacturers have followed Kayco’s lead. The makers of Streit’s and Aviv matzo say they have not downsized their brands. For its part, a manager at Aron Streit, Inc. said in reply to a customer’s question, “I am not sure what our competitors are thinking or doing, but we are still only selling five-pound bundles and definitely are not changing that anytime soon.”

The manufacturer of Aviv matzo, a popular Israeli brand sold in the United States, speculated that perhaps Kayco was jumping on the shrinkflation bandwagon.

Not all supermarket chains have moved away from the traditional size and price for Passover matzo. Star Market and Shaw’s in New England and Jewel-Osco in Chicago, divisions of Albertsons Companies, for example, still offer five-pound packages of Manischewitz, Yehuda, and Streit’s matzo for $4.99 on sale. And they are even offering an additional $1-off digital coupon on Streit’s.

5-lb matzo bundles for $4.99 at Star Market in Boston

A spot-check of Passover product sale prices this year at Stop & Shop in New Jersey compared to their sale prices last year reveals some significant price increases.


Passover price comparison

Shrinkflation has hit other Passover products in recent years. Yehuda matzo farfel went from a nine-ounce canister to an eight-ounce box. And Goodman’s macaroons, which were traditionally sold in 10-oz. cans, were downsized to nine ounces last year and came packaged in resealable bags.


Goodman's macaroons

April 5 UPDATE

Stop & Shop in Monroe Township, New Jersey, in their April 5 – 11 circular, advertised some of the key items in our comparison at a lower sale price:

Updated Passover prices

And Stop & Shop stores in the Boston area also lowered some prices as of April 5. For example, four and five-pound bundles of matzo as pictured above are one dollar less.

If you spot a newly downsized product, please send details and pictures to: Edgar(at)MousePrint.org .

Updated every Monday!   Subscribe to free weekly newsletter.

Blue Bunny No Longer Real Ice Cream

Blue Bunny ice cream has been a rebel. When other brands downsized to 56 ounces, they stayed at half a gallon. Subsequently when the industry moved to a 48-ounce container, Blue Bunny didn’t follow. But ultimately, they did conform to the now standard 48-ounce size.

The company also saw other brands in the ice cream business like Breyer’s convert some of their real ice cream flavors to “frozen dairy desserts” — a product no longer allowed by federal law to be called “ice cream” because it has less than the required 10% milkfat. Back in 2016, Blue Bunny told Mouse Print*:

[other brands are] electing to stray from the true definition of ice cream and deliver frozen dairy dessert… the quality of our ice cream has not been ignored, in fact our ice cream is better than ever!

Fast forward a few years and so much for that noble stance. Our friend, the Ingredient Inspector, discovered a very inconspicuous change that Blue Bunny appears to have made three years ago. The words “ice cream” quietly disappeared from most of their 48-ounce containers, and “frozen dairy dessert” appeared next to the net weight.


Blue Bunny frozen dairy dessert

Even the best of us would not likely spot that change. But how does that wording change translate in the composition of the product?


Blue Bunny ingredients

Instead of milk and cream as the primary ingredients in the real ice cream product, now skim milk and whey powder predominate in the revised version, and they’ve added coconut oil.

I bet that most Blue Bunny customers never realized the product changed, making this an early example of skimpflation.

For more examples of the ingredients changes in Blue Bunny “frozen dairy dessert” please see the detailed story at the Ingredient Inspector.

Updated every Monday!   Subscribe to free weekly newsletter.

Here We Shrink Again – Year-End 2023

NOTE: The next new Mouse Print* story will be published on January 1st.

Some big brands are continuing to downsize their products despite some easing of the inflation rate… so shrinkflation continues as we wrap up 2023.

Huggies Baby Wipes

Better get those very young grandchildren potty-trained because there are 64 fewer Huggies baby wipes in every carton.


Huggies baby wipes

Downy Fabric Softener

Through the miracle of modern chemistry, P&G has reduced the size of Downy fabric softener by seven ounces a bottle, but you still get 60 washloads out of each bottle. Presumably they concentrated the product and adjusted the hard-to-see dosage lines inside the cap.



Equate Liquid Hand Soap

One of our readers, Steven T., discovered that Walmart’s brand of liquid hand soap recently seemed skinnier. It lost more than 10-percent of its contents, going from a 56-ounce bottle down to only 50 ounces. Remember, it is not just name brands that shrink — stores brands continue to get into the act as well.


Equate hand soap

Folgers Breakfast Blend

Coffee has historically been one of the categories of groceries that has been downsized repeatedly through the decades. This time it is Folger’s Breakfast Blend, which went from 25.4 ounces to 22.6 ounces. And through the magic of modern science, you still theoretically get the same 210 cups of coffee out of every canister. Thanks to Herb W., the Consumerman, for this submission.


Folgers Breakfast Blend

Pepperidge Farm Gold Fish

There are fewer of those happy little goldfish in every Pepperidge Farm carton these days. The old large 30-ounce carton was reduced by almost 10-percent and is now only 27.3 ounces. Thanks to Richard G. and Reddit for this submission.


Gold Fish

Peanut M&Ms

M&Ms, like many candies, have changed bag sizes so many times, it is impossible to keep track. Some months ago their “sharing size” package went from 10.70 ounces to 10.05 ounces. Who comes up with these crazy weights? Whatever happened to simple eight, 12 or 16-ounce bags?



Stacy’s Pita Chips

Potato chips have not cornered the market on snacks that have been subject to shrinkflation. Pita chip bags have been downsized also, including Stacy’s pita chips that have lost two ounces.


Stacy's Pita Chips

Tide Oxi

Since P&G downsized Downy, how could they leave Tide behind? The oxi-version of Tide in large jugs went from 154 ounces down to 146 ounces, and you even get fewer loads the new bottle!


Tide Ultra Oxi

Walgreens Toilet Paper

It is not just name brands that downsize their paper products. Walgreens recently lopped off 40 sheets on their Ultra Soft toilet tissue with no fanfare.


Walgreen Ultra Soft

Charmin Ultra Soft

When Charmin added a scalloped edge to Charmin recently to make sheets tear more easily, they also cut off 30 sheets sheets from each mega roll. Thanks to our ace shrinkflation spotter, Richard G. for this submission.


Charmin Soft

Pennysticks Pretzels

A dollar store staple has been has been Prennysticks brand of pretzel sticks and twists. They have been sold in 12-ounce bags forever, it seems. Then for the past couple of months they disappeared from Dollar Tree. But now they are back … with two ounces less in every bag.



Arm & Hammer Detergent

In what may be one of the largest downsizings ever, Arm & Hammer Sensitive Skim detergent took 49 ounces out of their 189-ounce jugs, but magically you still get 140 loads out of each bottle. One gets the impression that we must have been paying for an awful lot of water in the jugs for years.


Arm & Hammer Sensitive Skin

Nutri Source Dog Food

Phil L. reported that Nutri Sounce large breed dog food downsized from 30 pounds to 26 pounds this past spring, so he loaded up before suffering a four-pound loss on every bag. The price remained at $61.99 for him.


Nutri Source adult dog food

Campbell’s Home Style Soup

Richard G. spotted a complete change in packaging for Campbell’s Home Style soup. The can is smaller and it lost two-and-a-half ounces.


Campbell's Home Style soup

Apologies to other readers who sent in submissions that we did not use this year. Some were regional brands, or more obscure products, or changes that were not recent.

But in 2024, if you find a product that has recently downsized, please send clear before and after pictures including the net weight or net count to Edgar (at symbol) MousePrint.org .