Search Results for “dorito”

Once again, it is time to spotlight another crop of products that are shrinking inconspicuously right in front of your eyes (and thus facilitating a sneaky price increase). And this time, we also found some products that UP-sized — giving you more for the same money!

Doritos

Eight years ago, we brought you news that Doritos had downsized its 11-3/4-ounce bags to just 11 ounces. Well, we must have missed some additional changes to its net weight in the interim because they recently dropped to 9-1/4 ounces from 9-3/4.

*MOUSE PRINT:

The company makes it very hard to detect changes in content because the net weight statement is on the very bottom of the bag, often folded under when stocked on store shelves. Thanks to our ace downsizing spotter, Richard G., for finding this.

Nabisco Wheat Thins

James K. just alerted us to a new downsizing by Nabisco and sent the picture below. Their family size boxes of Wheat Thins went from a nice round pound to just 14 ounces. The new box is slightly shorter than the old one, and according to James the price stayed the same.

*MOUSE PRINT:

Costco Paper Towels

Paper towels is one of the products that has been downsized periodically over the years and that includes store brands. Costco’s own brand was recently downsized from 160 sheets on the roll to 140. So you basically lost a roll-and-a-half from each package.

*MOUSE PRINT:

Kirkland Signature UltraClean Detergent UP-sizes

It was not all bad news at Costco, however. Their own Kirkland brand of laundry detergent got a new bottle and a new label starting in 2019. The old product was said to provide 126 loads, but the new one delivers 146. Surprise!

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But, the contents of both bottles are identical: 1.51 gallons. So what’s going on here? We checked with Costco executives and got the inside scoop. The company reformulated their detergent making it slightly more concentrated. As such, the directions on the back of the bottle say you can now use slightly less. Thanks to Bill S. for this submission.

Ocean Spray UP-sizes its 100% Juices

Last month we noted that Thomas’ English Muffins up-sized from 12 to 13 ounces in their six packs. Now Richard G. discovered that Ocean Spray is apparently standardizing its juice bottles to all be 64 ounces. This reverses their move to downsize their 100% juice varieties to just 60 ounces from 64 ounces, as we reported in 2013.

*MOUSE PRINT:

If you find a product that has been either downsized or up-sized, please send a clear picture of both the old and new one to Edgar (at symbol) MousePrint.org . Thanks.

Snacking just got more expensive. Various brands of popular snacks like potato chips and tortilla chips have just been downsized. In these cases, the price remained the same, but the new packages contain less. In other words, it is a hidden increase. On the bright side, you also get fewer calories per package.

*MOUSE PRINT:

Here, regular Lay’s potato chips were reduced by half an ounce. While a half ounce may seem negligible, multiply that by millions of bags, and Frito-Lay has saved a fortune.

*MOUSE PRINT:

Here too, the company lopped-off half an ounce per bag. And they did the same thing to some of their other brands and varieties.

*MOUSE PRINT:

What is particularly deceptive about the downsizing of both Lay’s and Doritos is that the net weight statement is virtually at the bottom of the bag, just above the seam. When these bags sit on the store shelf, the bottom is compressed, and the net weight cannot be seen. Even picking up the bag, often the seam gets folded over the net weight statement, at least partially obscuring it. Could this just be careless placement of the disclosure by Frito-Lay or something more sinister? And what about that light colored font on the new Doritos bag? It is almost illegible.

Frito-Lay did not respond to a request to comment on their recent downsizing. Thanks to Richard G. for the tip on the chips.

Lastly, not to be outdone, Kellogg’s has downsized its chips too.

*MOUSE PRINT:

For the product on the right, there’s another example of a company using a non-contrasting typeface to disclose the net weight of the product.

Thanks to Christian M. for the Pringles tip.

Here We Downsize (and UP-size) Again — Spring 2021

When the Chips are Down(sized)…