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Movie Candy — More Box Than Candy

Have you seen the price of movie candy lately? In Boston, AMC Theatres charges $3.99 to $4.49 for a box with just 3.5 to 5.5 ounces of candy inside. Yikes.

These boxes have come under scrutiny lately because of several class action lawsuits against major manufacturers. Shoppers allege they were misled by the packaging which makes it look like there is a lot of candy in the box, but in reality, most are only about half full.

Here is a story about it by Jeff Rossen, NBC’s investigative reporter on the Today Show (with MrConsumer at the end).

Rossen Reports Movie Candy
Click to watch video

When manufacturers over-package a product creating empty space inside that has no function other than to make consumers think they are getting more for their money than they really are, that is called slack fill, and it’s illegal under federal law (and the law of some states). It is not illegal if the empty space is needed because of settling of the product, or because the machinery to fill the package requires it, or the space is needed to protect the product (such as the cushioning pillow created by large potato chips bags).

Here’s another example not part of a lawsuit. This is a huge box of Bazooka bubble gum — maybe six or seven inches long and over an inch thick. Sure looks like it has a lot of gum inside.

Bazooka

But when you stack up the contents, you get much less than meets the eye given the size of the box.

*MOUSE PRINT:

Bazooka contents

Although the net weight is on the package, and fine print on the back says there are “about 19” pieces inside (there were 18 in this box), the FDA and courts have ruled that having the net weight on the package is an independent requirement separate from the requirement not to use deceptive packaging.

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Here We Downsize Again – 2016 (Part 3)

Our next issue will be January 2

We wrap up the year with more items that have shrunk in size — many of them spotted by eagle-eyed Mouse Print* readers.

Happening right now in a dairy case near you is the downsizing of flavored varieties of Philadelphia whipped cream cheese. The 16 ounce containers are going down to 15.5 ounces, and the 8 ounce ones are slimming down by half an ounce as well and that’s a greater percentage loss. Thanks to Richard G. for spotting this one.

*MOUSE PRINT:

Philadelphia cream cheese


There are many categories of grocery items that are serial shrinkers like toilet paper, potato chips, and ice cream. Well, we have a new candidate today – frankfurters. And in particular, Mr. Consumer’s favorite dog (until now), Nathan’s.

*MOUSE PRINT:

Nathan's frankfurters

These no longer “bigger than a bun” frankfurters went from a full pound down to 14 ounces in 2012. And just recently, they knocked another two ounces off, bringing Nathan’s down to just 12 ounces. This is some way to celebrate their 100th anniversary. The regular short ones, incidentally, are still 14 ounces.


A favorite of moviegoers is a box of Junior Mints. In the past few months, however, the packages have been downsized by 12-1/2 percent to three and half ounces from four.

*MOUSE PRINT:

Junior Mints


Following a downsizing by Colgate a few months earlier, could other brands be far behind? Sure enough, Crest Pro Health shrunk from 6 ounces to 5.1 ounces. (Thanks for the tip, Wayne L.)

*MOUSE PRINT:

Crest Pro Health

 
Even dollar store, old time favorite Pepsodent was downsized. (Thanks for the tip, Richard G.)
 

Pepsodent

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Here We Downsize Again — 2016 (part 2)

Thanks to the eagle eyes of regular Mouse Print* reader Richard G., we have another round of products that manufacturers have taken the shrink ray to.

*MOUSE PRINT:

Cottonelle

Toilet paper is one of the categories of items that has been downsized for decades. Cottonelle continues to shrink in size, this time going from 418 sheets on a mega roll to 380 sheets. Double rolls have also downsized from 209 sheets per roll to 190.

Deceptively, in the upper right corner of the new smaller package, the company claims that you are getting 20% more sheets.

Cottonelle 20%

Huh? Only in marketing can getting less per roll mean you’re getting more. The *MOUSE PRINT finishes the claim: “compared to Charmin Ultra Strong mega rolls.”

Incidentally, it was just about a year ago that this same brand sliced off fractions of a inch from both the length of width of each sheet, as we reported.


*MOUSE PRINT:

Colgate

Colgate is just in the process now of reducing the size of its largest tube of regular toothpaste from 8.2 ounces to 8.0 ounces. And just like the makers of Cottonelle, they are trying to create a false impression that the new box is giving you more. How in the world are you getting 33% more?

*MOUSE PRINT:

vs. 6 oz size

Thanks for the mathematics lesson tucked on the back of the box, Colgate.


Lastly, Scott K.’s co-workers in Canada couldn’t understand why their instant coffee was running out much faster than usual.

*MOUSE PRINT:

Nescafe

The reason: there is 15% less coffee in each jar of Nescafe now.