Downsizing / Shrinkflation – Page 26

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Here We Downsize Again 2015 (Part 4)

March 14, 2022December 21, 2015 by Edgar (aka MrConsumer)

Note: The next new Mouse Print* story will appear on January 4th.

We end the year with our final installment of products that have undergone the shrink ray.

*MOUSE PRINT:

Thanks to our ever vigilant Richard G. for catching Gillette deodorant going from a full four ounces to 3.8. And you still can’t carry it on an airline.

*MOUSE PRINT:

We’ve seen the smaller boxes of Kleenex tissues get smaller over the years, but Albert L. found that they shrunk at Costco as well. In this case, each box in the 10-pack is now shy 30 tissues. Put another way, you are missing more than a whole box now from every 10-pack.

*MOUSE PRINT:

Frankie found and took a wonderful picture of Campbell’s Spaghetti, which went from 14-3/4 ounces to 14.2 ounces. Surprisingly, the can is noticeably smaller despite such a small decrease in contents.

*MOUSE PRINT:

Tim B. discovered that Walmart lopped off more than 12% from their Great Value mixed nuts, bringing cans down to an even pound from 18.25 ounces. The price also went up from a reported $7.98 to $8.84. Combined, that is the equivalent of a 26% price increase, making it not such a “Great Value.”

*MOUSE PRINT:

Finally, Richard G. found that Soda Stream, which makes flavor concentrates so you can make your own soda, changed their packaging and a lot more. The old bottle made 50 eight-ounce servings of soda and cost $7.99. The new version only makes 29 glasses, but the price dropped by $2. Fair deal? Not at all. The customer is now getting 40% fewer glasses of soda, but the price only went down by 25%.

If you spot a product that has been downsized, send MrConsumer an email at edgar(at symbol)mouseprint.org . And if you can take a sharp photograph of the old and new product labels, that would be great too.

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Here We Downsize Again 2015 – Part 3

March 14, 2022August 24, 2015 by Edgar (aka MrConsumer)

In the never ending saga of shrinking products, we sadly bring you a roundup of some of the latest casualties.

*MOUSE PRINT:

The company (P&G) eliminated 11 sheets per roll. And that is after lopping of 12 sheets in 2013. To remind everyone, the original Charmin had 600 or 650 single-ply sheets per roll. Mouse Print* asked P&G why they downsized Charmin again. We did not get a response. Special thanks to Richard G., once again, for finding this example.

Coffee is another one of those products that is subject to periodic downsizing, but this change was a big one.

*MOUSE PRINT:

Folgers 100% Colombian coffee went from 27.8 ounces down to 24.2 ounces. That is a loss of 30 cups according to the package label. Regular users might have noticed this change because the container is substantially smaller. We asked Smucker why they downsized Folgers. Their PR person responded:

We have observed a shift in the way consumers purchase coffee. Coffee drinkers are coming back to grocery store shelves quicker and are purchasing a larger variety of products across the aisle, all while seeking a lower, more attractive price. A reduced canister size allows us to meet the needs of this evolving coffee consumer.

We responded to that spin asking if the company lowered the wholesale price of the coffee proportionately. The company responded that they lowered the suggested retail price. We asked for both the old and new suggested retail price so we could do the math ourselves, but we did not get the data.

We also checked at a neighborhood Stop & Shop supermarket, and found that both sizes were selling for the same $8.99 on sale.

So here’s a new wrinkle to downsizing: are stores pocketing price drops when a product shrinks instead of passing on the savings (if any) to their customers?

Thanks to Alanna K for spotting this change.

We don’t see a lot of frozen food downsizing, except for ice cream usually, so this was a great catch by Jim S.

*MOUSE PRINT:

No more one pound Boston Market Salisbury Steak, it is now slimmer and trimmer at 14.5 ounces.

Lastly, we have some more downsizing in the chip department, and this is a huge change.

*MOUSE PRINT:

Almost 25% of Synder’s tortilla chips was removed and the $3.49 price stayed the same. The company said they did this to align their products with those of the competition. Thanks again to Richard G. for this find.

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Here We Downsize Again – 2015 (part two)

March 14, 2022June 22, 2015 by Edgar (aka MrConsumer)

The parade of products being downsized continues. It is rare that a downsized product makes headlines, but this one did.

*MOUSE PRINT:

Besides dropping one-quarter of the contents, what is irksome here is the old and new containers are identical. Here is a side view with the old on the left and the new one the right:

As reported in Consumer World last week, a competitor is suing McCormick for unfair practices, saying in part that the new package has been slack-filled. That means there is nonfunctional empty space inside which is illegal under federal law, and possibly some state laws.

Other competitors have noticed, and instead of fighting McCormick’s move, they are joining it.

*MOUSE PRINT:

Toilet paper continues to be subject to the shrink ray. The latest, Cottonelle, has had each sheet downsized in both width and length.

*MOUSE PRINT:

The good news — there are still 208 sheets on a roll — albeit each sheet is just a little closer to resembling a postage stamp than before. Thanks to Richard G. for this tip.

Lastly, we have bar soap. Many brands of “bath size” soap were originally five ounces. Then they became 4.5 ounces, then 4.25 ounces, and finally four ounces. Sometime, probably last year, Olay reduced the size of its soap from 4.25 ounces to four ounces.

*MOUSE PRINT:

Olay 4 oz.

But, every so often after a product is downsized, companies will come out with a “bonus pack” giving you back what they took out. They make you think it is your lucky day.

Of course, this just puts bath size soap bars right back where they started at — five ounces — but not at the old price.