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The price seems too good to be true. Only $49 to Bermuda (and back)? There has got to be a catch.
*MOUSE PRINT: “$49 roundtrip airfare is available with the purchase of a qualifying hotel package at a particpating hotel.” [Boston Globe, 02/06]
Don’t forget to add prepaid government taxes and fees of up to $89, September 11 fees up to $10, and passenger facilty charges up to $18.
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Finally, an advertiser is offering a product with “no strings attached.” The First National Bank of Ipswich is promoting a relatively high rate of interest for a local bank and is not requiring that you also open any other account to get the low advertised rate. Most people, however, do not qualify to get this deal. Why?
*MOUSE PRINT: “Minimum balance $100,000” [Boston Globe, 3/19/06]
And, since this is a national bank, it only offers deposit insurance from the FDIC (and not from Massachusetts). That means only deposits up to $100,000 are covered by the FDIC. Therefore, any interest you earn that remains in the account will be uninsured.
“No strings” ?
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This $119.99 luggage set is on sale for only $44.99 one day only. Wow, you save $75 off of the price that Kohl’s usually charges. Or do you?
*MOUSE PRINT: “The “Regular” or “Original” price of an item is the former or future offered price for the item or a comparable item by Kohl’s or another retailer.” [Kohl’s circular, 3/18/06]
Translation: Kohl’s has eight different definitions for what it means by the term “regular” price for an item:
1. The price that Kohl’s charged for that item in the past.
2. The price that Kohl’s will charge for that item in the future.
3. The price that Kohl’s charged for a similar item in the past.
4. The price that Kohl’s will charge for a similar item in the future.
5. The price that another retailer charged for that item in the past.
6. The price that another retailer will charge for that item in the future.
7. The price that another retailer charged for a similar item in the past.
8. The price that another retailer will charge for a similar item in the future.
