Many shoppers like to buy at stores that offer a price protection guarantee. That means if you subsequently find an item you bought there for less money elsewhere or even at their store, they will give you back the difference.
For some who have bought toys over the past few weeks, the Toys R Us “Black Friday” sale is going to bring wth it an unwelcome surprise. A fine print footnote indicates that they are suspending the price guarantee:
*MOUSE PRINT: “Price Guarantee is not in effect for other retailer special offers or Doorbusters.” [Circular, November 23, 2006]
So, on the day with some of the lowest prices of the year, if you paid more at Toys R Us, it looks like you are out of luck, even if Toys R Us itself is selling the item as a “Doorbuster” for less. [Since they have capitalized “Doorbusters”, it appears that they are referring to their own early morning specials that go by that name.]
Of course, since the store has a liberal return policy, you could return the overpriced item, and repurchase it on the spot at the lower “Doorbuster” price. If Wal-mart or another store is offering a lower price, however, it looks like they will not match that price.
Thanks Toys R Us for suspending a good consumer policy on the day it matters most.