The “regular” size jar of peanut butter has been 18 ounces for decades. But if you haven’t checked the label of Skippy recently, you are in for a surprise.
*MOUSE PRINT: Unilever removed 3 tablespoons-worth from every jar — that’s 1.7 ounces.
How did they do it given that the jars appear to be virtually the same height and circumference? They hollowed out the bottom more, making an even deeper impression in the plastic — close to half an inch.
Mouse Print* asked the company why they downsized the product and did nothing to call the consumer’s attention to that fact. They responded:
Unilever has always taken great pride in offering the highest quality products at reasonable and fair prices. Food inflation is only one element of a general rise in commodity costs – such as oil prices. It is an industry issue that is impacting all companies in the food, beverage and retail sector. Manufacturing and transportation costs also have increased significantly with the surge in fuel oil prices. Like other companies, Unilever is working to mitigate the impact of these rising commodity costs through hedging, product reformulation and cost savings programs. We have chosen to reduce package sizes as one of our responses to these dramatic input cost increases.
Note that they never answered the second part of the question.
Even if shoppers have not yet noticed Skippy’s reduction in net weight, competitors have. Look how large the makers of Jif are promoting the fact that their jar is still 18 ounces: