Mouse Print* reader Chris L. recently purchased a $1,900 piano from Amazon and was offered three months of online piano lessons for free as part of the deal.

When he didn’t receive an email with his promotional code from Amazon for the free piano lessons, he contacted customer service via chat. An hour and 20 minutes later, nine representatives later, and a bazillion bogus excuses later, he finally extracted a promise that he would be sent the appropriate promotional code for the piano lessons. But, he never received it.
Finally he received an email explaining the real reason he never got the free piano lessons — he got tripped up by the fine print.
The original offer and the terms and conditions used magic words that most people wouldn’t understand had a very specific meaning.
MOUSE PRINT*:
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Although our consumer purchased the piano at Amazon.com, he did not buy it from Amazon.com. He bought it from a third party marketplace seller found on the Amazon website and the order was “fulfilled by Amazon” meaning that Amazon shipped it out for the seller. The promotion, however, required that the piano be “sold and shipped” by Amazon alone.
Would anyone ever catch that nuance? And why was it promoted on a page where the offer didn’t apply?
Fortunately for Chris, the actual company providing the free lessons, Skoove.com, provided him with three months of free lessons after he sent them proof of purchase.


