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Sharp Deal: A Free Knife?

One of the most powerful but misused words in marketing is “free.” And here is a perfect example.

Saveology.com sent out an email promoting another company’s offer to give recipients a free gourmet chef’s knife, and as a bonus, a free salt and pepper mill.

Knife

It says “save 100%” and that the price is $0. Of course, one has to expect that there will be some high shipping charge that in essence will cover the real price of the knife.

*MOUSE PRINT:

The fine print at the bottom of the ad says that shipping and handling is $8.95. Not horrible, but the deal really isn’t free then.

On closer inspecton however, there is a another small tab down their explicitly labeled “fine print.” Clicking it reveals the real story.

*MOUSE PRINT:

knife

If you do nothing, this company is going to send you an additional knife every month for between $50 and $90 plus shipping and handling.

Consumers who decide they want the free knife then click the “buy now” button and are taken to the company’s page with the offer. There is absolutely no disclosure on this page that this is in essence a “knife of the month club.”

How deceptive can you get?

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Is Getting a $7 Discount Worth Giving Up Your Privacy?

Sears and Kmart run a rewards program called Shop Your Way Rewards, giving you points for purchases. They are now expanding it to other retailers. In a joint marketing promotion with Visa, they are promising to give you $7 in rewards credit, if you register your Visa card. MrConsumer was tempted by the free $7.

Shop Your Way

On the registration page, they ask for your cellphone number. That should always be a warning flag that you may be getting calls or texts on your mobile phone. The little question mark near the mobile phone field, however, doesn’t say that.

*MOUSE PRINT:

Shop Your Way

Whewwww. That’s a relief.

Well, not so fast. Toward the bottom of the enrollment form, there is a bunch of fine print.

*MOUSE PRINT:

I agree that the SYW Link Program may send me SMS messages to my registered mobile phone number confirming each time the program identifies a potentially qualifying SYW Link purchase, as well as additional SMS messages (approximately 8 per month, which may vary) with SYW offers or updates. Msg&Data Rates May Apply.

Your Visa card’s historic (up to past 13 months) and future transaction history (including air travel itinerary information and location of the merchant where you used your card) may be used to deliver you with offers and messages from the SYW Link Program based on your purchase behavior. [color emphasis added]

In plain English, you are authorizing Sears and Visa to send you eight text message ads a month, in addition to texts each time you make a qualifying purchase. Further, you are allowing the companies to review over a year’s worth of your purchases so they can better profile you.

MrConsumer decided that a lousy $7 payment was not a fair trade for getting a bunch of unwanted text message ads about who knows what, and allowing them to see his purchasing habits. While one can later opt-out of the text messages, the invasion of privacy was too high a price to pay.

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Debt Collectors Masquerade as Local DAs with Their Blessing

Imagine the fright you would feel if you check your mail and see a letter from the IRS Audit Division. You might experience a similar sinking feeling getting an envelope from the local district attorney suggesting some wrongdoing on your part.

envelope

When you open the envelope, inside is a letter from the district attorney on his letterhead, official seal and all, that proclaims “Official Notice – Immediate Attention Required.” It goes to say that you have been accused of bouncing a check, and that according to the criminal law of your particular state, you could be imprisoned for up to X years and face a fine of Y dollars. However, if you participate in the “Bad Check Restitution Program,” repay all the money, take a class on financial responsibility, and pay a variety of fees, the district attorney will drop any criminal charges it could file against you and consider the case closed.

Here is page one of a sample four-page letter (click to enlarge) similar to ones used by about 140 DAs in 13 states:

DA letter

In your fright, you probably didn’t read the letter carefully, and may have missed a key point:

*MOUSE PRINT:

“The Bad Check Restitution Program is administered by a private entity under contract with the XXX County District Attorney.”

So this letter is NOT actually from the local district attorney, but rather from a private debt collection company that is using the stationery of the local DA to very effectively scare the you-know-what out of the recipient as a means of collecting the debt (and their fees).

Speaking of their fees, this is a very lucrative business for these debt collectors, and most of the DAs even get a small cut of the proceeds. In one Massachusetts county, for example, when fees are added, the cost of bouncing a check could inflate the total you owe to two or three times the original check amount.

Cost Triples

This can’t be legal, you are probably saying. Well, the district attorneys and the private debt collectors in this line of business lobbied Congress, and received an exemption from the federal Fair Debt Collection Practices Act. That law actually makes illegal many of the practices allegedly engaged in by these people. For example, using envelopes that disclose that the contents relate to a debt, threatening arrest or criminal prosecution when such action is not actually taken or contemplated, impersonating a law enforcement agency, and charging fees beyond those disclosed in the original contract are all prohibited practices.

Some state laws have their own debt collection laws with similar provisions, and it appears that these bad check programs may be running afoul of them in some cases.

The Boston Globe [alternate link] just published the results of its four-month investigation into the practices of the DAs and their debt collection companies in Massachusetts. And the New York Times looked at the workings of these programs across the country. Be sure to look at the graphics in the NY Times story for copies of the actual letters sent to check bouncers.