This tried and true gimmick is as old as the U.S. mail probably. Send advertising in an envelope masquerading as official mail from a government agency and recipients are more likely to open it. We’ve seen debt collectors and even political candidates utilize this sleazy scheme.
Now comes this official-looking notice about your car:

It comes from the “Vehicle Notification Department” in a window envelope that says it is “personal and confidential.” While many people may presume this to be junk mail, some may believe this from the state department of motor vehicles or perhaps is a recall notice from the manufacturer.
Inside, the truth is revealed.
*MOUSE PRINT:
Scroll down the letter.
The letter inside looks pretty official and suggests that I have failed to renew my auto service contract or warranty and thus I could lose coverage. Considering that MrConsumer drives a 1996 Honda Accord, it has been decades since that all lapsed, this letter is nothing more than a bull feathers sales pitch.
Only in the smallest print on the page does it state “This is an advertisement to obtain coverage.”
Some people may have had a bit of a fright when seeing the envelope and immediately opened it … just to be fooled.




