Downsizing / Shrinkflation – Page 12

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Here We Shrink Again – Early Spring 2023

March 20, 2023March 20, 2023 by Edgar (aka MrConsumer)

Since the New York Times story about shrinkflation, we have gotten many more tips than usual about products downsizing. So, here is another round of them.

Green Giant Frozen Vegetables

Mark H. reported to us that in late summer he noticed various varieties of Green Giant frozen vegetables had downsized from 10 ounces to only eight, yet they still claimed two (skimpy) servings. Sure enough, most of their varieties are now only eight ounces.

*MOUSE PRINT:

Green Giant veggies

Duke’s Mayonnaise

Historically, mayonnaise came in quart-size jars, but in 2006, Hellmann’s introduced the 30-ounce size to replace that. And almost everyone else followed suit sooner or later. Not Duke’s. It refused to downsize and trumpeted that fact on their label noting that it was still 32 ounces. But Duke’s acknowledged on their website that last September that jar was now 30 ounces. Of course, the new jars are not labeled “now 30 ounces.” Thanks to Whit W., Richard G., and Steve E. for submitting this change.

*MOUSE PRINT:

Duke's mayo

Goodman’s Macaroons

Just in time for Passover 2023, the traditional 10-ounce can of Goodman’s macaroons has morphed into a nine-ounce bag. A customer service rep for the company confirmed the product has been reduced by 10-percent. Other brands still come in the familiar 10-ounce size but are moving to bags also.

*MOUSE PRINT:

Goodman's macaroons

Pepperidge Farm Cookies

Several varieties of Pepperidge Farm cookies have been reduced in size repeatedly over the years. Thanks to Joan D. and James M. for raising this issue. Here is one such change where Milano cookies went from 6.25 ounces to just six.

*MOUSE PRINT:

Pepperidge Farm Milano

Dove Body Wash

Unilever seems to be nickel and diming customers with repeated reductions in the size of their Dove body wash. In this case, it has gone from 24 ounces to 22 ounces to now just 20 ounces. And reader Joyce M. lamented over a year ago, that so much lotion sticks to the inside of the 22-ounce Dove container, that she cut one open and has gotten two extra weeks of use just from the residual lotion.

*MOUSE PRINT:

Dove Body Wash

Werther’s Original Hard Caramels

Candy is one of the categories of products often subject to shrinkflation. Darnell K. wrote to us about Werther’s hard candy resenting their product shrinkage and saying the practice is just plain shady. Here, their large size went from 34 ounces down to 30 ounces. It is unclear when the change occurred but likely it was a while ago.

*MOUSE PRINT:

Werther caramel

If you spot a product that has been recently downsized, please take a sharp picture of the old product and new product side-by-side (old on the left) with the net weight or net count showing. You can email it to Edgar (at symbol) ConsumerWorld.org . Thanks!

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Here We Shrink Again:
More Products Downsize – Winter 2023

January 23, 2023January 23, 2023 by Edgar (aka MrConsumer)

It may be a new year, but companies are still up to their old tricks of making products smaller in order to pass on sneaky price increases to shoppers (“shrinkflation”).

Turkey Hill Ice Cream

This is a big one. The major brands of ice cream last did a major downsizing 15 years ago when Breyers, Edy’s and others took a full cup out of their 56-ounce containers and made them 48 ounces. Now Turkey Hill is dropping two additional ounces making their containers 46 ounces.

*MOUSE PRINT:

But instead of clearly marking the containers with the new number of ounces, they chose to only use the odd number 1.44 quarts. We asked the company’s PR firm three times about that, why they are making this change, and whether they think the industry will follow suit. We did not get a response. A call to their consumer relations department did provide some insight. The representative said because of the high cost of some ingredients a decision was made to make the containers a little smaller rather than to tinker with the recipe. Thanks to Sam L., Jim, and Steve K. for also catching the change.

Crisco Vegetable Oil

Oil has come in predictable-size containers for decades like 24 oz. 32 oz., 48 oz., etc. Now Crisco is breaking away from the mold taking out a full cup of oil from each bottle, but on the shelf you would be hard-pressed to tell the difference.

*MOUSE PRINT:

So, only if you turn the bottles sideways would the new slimmer bottle become evident. And they cleverly put the number of ounces on the side of the bottle so you can’t see if from the front. We can only wonder if Wesson and other brands will soon follow suit. Thanks to Mike K. and Jack K. for pointing out this change, and to Janet M. for the profile picture.

Aldi Green Beans

Store brands are not immune from shrinkflation. Here is an example of canned green beans from Aldi. Each can was reduced by half an ounce. Remember when canned veggies were a standard 16 ounces?

*MOUSE PRINT:

Sabra Guacamole

Chris J. sent in this tip about Sabra Guacamole going from a standard eight-ounce container down to just seven ounces. He said the package size looks the same size, but the new container has a resealable lid.

*MOUSE PRINT:

Sabra Hummus

Stella Artois Beer

Bottles of Stella Artois, a Belgium beer, have been 11.2 ounces for several years instead of the more typical 12 ounces for American beers. Their cans appear to be following suit, but many websites still show pictures of the old 12-ounce size. It is unclear when this change took place. Anheuser-Busch did not answer our inquiries.

*MOUSE PRINT:

Stella Artois beer cans

Colgate Total

Colgate Total Deep Clean paste has downsized from 5.1 ounces to 4.8 ounces. We did not find old and new boxes in stores side-by-side, but typically these days box sizes tend to exaggerate the actual contents.

*MOUSE PRINT:

Colgate Total

If you find a product that has been hit by shrinkflation, please take a side-by-side picture of the old and the new product, with the net weights showing and email them to Edgar (at symbol) ConsumerWorld.org . Thanks.

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“Original” Smart Balance Starting to Reappear

January 3, 2023January 2, 2023 by Edgar (aka MrConsumer)

Last fall, we spotlighted how Smart Balance sneakily reduced the oil content of its buttery spread from 64-percent fat to only 39-percent. Regular users noticed because at the time they posted more than 800 one-star reviews criticizing Conagra for watering down the recipe. That number has since swelled to over 2,200!

The company said they were trying to make the product more spreadable. No, they were trying to save money on ingredients thinking the public wouldn’t notice or care. In any event, after hearing all the complaints, they promised to bring back the “original” recipe by the beginning of 2023, and it is now starting to reappear on store shelves. Thanks to reader Mario C. for spotting it.

*MOUSE PRINT:

Smart Balance reshelved

But just as inconspicuously as the product went from 64-percent to 39-percent oil, the change back is just as opaque. The resurrected version is not emblazoned with a big “new and improved” starburst or any other obvious package modification to let you know of the change back. You have to check the tiny numbers in the bottom left hand corner to see if what you’re buying is the 39-percent version or the 64-percent version.

And don’t go by the best by date on the package. In the above example, the watered-down 39-percent oil version has a later freshness date than the 64-percent oil version just coming back on store shelves.

We asked Conagra when the transition would be complete and if they had any general comments to make. A company spokesperson said this in a statement:

We are currently producing Small [sic] Balance with the original recipe, which consumers will see on store shelves in the coming months. There will be a period of time when both Smart Balance recipes are on shelf as we make the transition.

We can only hope that the Conagra margarine debacle will make other companies think twice before quietly skimping on key ingredients in their products. But don’t count on it. We’re afraid that skimpflation is here to stay.