Downsizing / Shrinkflation – Page 25

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Blue Bunny Ice Cream Downsizes

March 14, 2022March 14, 2016 by Edgar (aka MrConsumer)

Blue Bunny has been the white knight of the ice cream industry. When other brands downsized to 56 ounces, they stayed at half a gallon. Subsequently when the industry moved to a 48 ounce container, Blue Bunny touted that their now 56 ounce container gave you two extra scoops.

Now, eagle-eyed Mouse Print* reader Richard G., the king of finding products that have undergone the shrink ray, reports that Blue Bunny has finally succumbed and downsized its ice cream and yogurt products, cutting out a cup or more of the sweet treat.

*MOUSE PRINT:

In fact, some varieties are now 46 ounces, not even 48 ounces.

The company explains that it has changed its packaging to see-through plastic, and in answer to the question of why they shrunk containers, they say:

While ice cream is fun it is also a very competitive landscape! Over the last several years consumers have seen brands respond to the competitiveness with various changes to their products, from changing size of container to electing to stray from the true definition of ice cream and deliver frozen dairy dessert. While our packaging size has changed with our makeover, the quality of our ice cream has not been ignored, in fact our ice cream is better than ever! Most importantly, consumers can be confident Blue Bunny is committed to delivering an incredible ice cream experience with the best quality in all aspects â€“ from the first opening to digging out the last scoop in the container! We are dedicated every day to ensure that we are delivering on the commitment to provide high quality ice cream products at a reasonable price for our fans to enjoy.

So, parsing all that flowery language… they are doing just what competitors did a long time ago.

They have also tinkered with the nutrition label, such as the one for the frozen yogurt above. The serving size is now 70 grams instead of the old 86 grams.

Just don’t expect Blue Bunny to proclaim these changes with a big banner like this:

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Here We Downsize Again 2015 (Part 4)

March 14, 2022December 21, 2015 by Edgar (aka MrConsumer)

Note: The next new Mouse Print* story will appear on January 4th.

We end the year with our final installment of products that have undergone the shrink ray.

*MOUSE PRINT:

Thanks to our ever vigilant Richard G. for catching Gillette deodorant going from a full four ounces to 3.8. And you still can’t carry it on an airline.

*MOUSE PRINT:

We’ve seen the smaller boxes of Kleenex tissues get smaller over the years, but Albert L. found that they shrunk at Costco as well. In this case, each box in the 10-pack is now shy 30 tissues. Put another way, you are missing more than a whole box now from every 10-pack.

*MOUSE PRINT:

Frankie found and took a wonderful picture of Campbell’s Spaghetti, which went from 14-3/4 ounces to 14.2 ounces. Surprisingly, the can is noticeably smaller despite such a small decrease in contents.

*MOUSE PRINT:

Tim B. discovered that Walmart lopped off more than 12% from their Great Value mixed nuts, bringing cans down to an even pound from 18.25 ounces. The price also went up from a reported $7.98 to $8.84. Combined, that is the equivalent of a 26% price increase, making it not such a “Great Value.”

*MOUSE PRINT:

Finally, Richard G. found that Soda Stream, which makes flavor concentrates so you can make your own soda, changed their packaging and a lot more. The old bottle made 50 eight-ounce servings of soda and cost $7.99. The new version only makes 29 glasses, but the price dropped by $2. Fair deal? Not at all. The customer is now getting 40% fewer glasses of soda, but the price only went down by 25%.

If you spot a product that has been downsized, send MrConsumer an email at edgar(at symbol)mouseprint.org . And if you can take a sharp photograph of the old and new product labels, that would be great too.

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Here We Downsize Again 2015 – Part 3

March 14, 2022August 24, 2015 by Edgar (aka MrConsumer)

In the never ending saga of shrinking products, we sadly bring you a roundup of some of the latest casualties.

*MOUSE PRINT:

The company (P&G) eliminated 11 sheets per roll. And that is after lopping of 12 sheets in 2013. To remind everyone, the original Charmin had 600 or 650 single-ply sheets per roll. Mouse Print* asked P&G why they downsized Charmin again. We did not get a response. Special thanks to Richard G., once again, for finding this example.

Coffee is another one of those products that is subject to periodic downsizing, but this change was a big one.

*MOUSE PRINT:

Folgers 100% Colombian coffee went from 27.8 ounces down to 24.2 ounces. That is a loss of 30 cups according to the package label. Regular users might have noticed this change because the container is substantially smaller. We asked Smucker why they downsized Folgers. Their PR person responded:

We have observed a shift in the way consumers purchase coffee. Coffee drinkers are coming back to grocery store shelves quicker and are purchasing a larger variety of products across the aisle, all while seeking a lower, more attractive price. A reduced canister size allows us to meet the needs of this evolving coffee consumer.

We responded to that spin asking if the company lowered the wholesale price of the coffee proportionately. The company responded that they lowered the suggested retail price. We asked for both the old and new suggested retail price so we could do the math ourselves, but we did not get the data.

We also checked at a neighborhood Stop & Shop supermarket, and found that both sizes were selling for the same $8.99 on sale.

So here’s a new wrinkle to downsizing: are stores pocketing price drops when a product shrinks instead of passing on the savings (if any) to their customers?

Thanks to Alanna K for spotting this change.

We don’t see a lot of frozen food downsizing, except for ice cream usually, so this was a great catch by Jim S.

*MOUSE PRINT:

No more one pound Boston Market Salisbury Steak, it is now slimmer and trimmer at 14.5 ounces.

Lastly, we have some more downsizing in the chip department, and this is a huge change.

*MOUSE PRINT:

Almost 25% of Synder’s tortilla chips was removed and the $3.49 price stayed the same. The company said they did this to align their products with those of the competition. Thanks again to Richard G. for this find.