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Does Prevagen Really Work?

Everyone has seen the TV commercials for a pill made from a chemical originally found in jellyfish. But you may not remember the product’s name nor what it is supposed to do.

The product is Prevagen and it is supposed to improve your memory.

Here is one of their ads from 2014:

*MOUSE PRINT:

What the commercials don’t disclose is that the Federal Trade Commission and the New York Attorney General’s office recently sued the makers of Prevagen alleging they did not have reliable studies to back up their claims.

In particular, the commercials assert that it is a chemical found in jellyfish that is the magic ingredient to make your brain work better. The FTC and NY-AG say that the company’s own studies show that this chemical never actually reaches the brain! (See the court filings.)

And the FTC has gotten complaints about the product. Here are some of them.

The company, Quincy Bioscience, released a statement vehemently denying the allegations. In part it says:

“Prevagen is safe. Neither the FTC nor the New York Attorney General has alleged that Prevagen can cause or has caused harm to anyone. And hundreds of thousands people tell us it works and improves their lives.

Quincy has amassed a large body of evidence that Prevagen improves memory and supports healthy brain function.”

So who and what is a consumer to believe?

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The Secret Behind Shrinking Corned Beef

Clara Peller, the feisty senior who famously questioned the lack of meat in Wendy’s competitors’ burgers, could well reprise her memorable line, “where’s the beef,” when it comes to corned beef.

Cooks across the country surely noticed last week that the plump corned beef brisket they boiled for St. Patrick’s Day emerged from the pot only a fraction of its original size. Most people probably chalked it up to the high fat content of corned beef. But that is only part of the reason.

Had all of us paid more attention to the package the corned beef came in, we would know the primary reason for the shrinkage.

*MOUSE PRINT:

corned beef

corned beef

What? Thirty-five percent watery brine? You bet. And we are not talking about water with a 35% concentration of salt and chemicals that the brisket took a bath in. The solution is actually injected into the meat to plump it up big time. According to meat packers that MrConsumer consulted, while the solution is in deed needed to “corn” the beef, manufacturers that inject their briskets with more than 20% solution are doing so for economic reasons.

A three pound piece of beef brisket plumped up with 35% solution magically becomes about a four pound brisket. That’s how stores can sell raw corned beef in Cryovac packages for only $1.69 a pound around St. Patrick’s Day. And this is all perfectly legal as long as the percentage of solution is stated on the package if over 20%.

One corned beef manufacturer candidly put it this way, “We’re basically selling water.”

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When the Chips are Down in Fat, Are the Calories Too?

Diet-conscious consumers are probably attracted to low-fat products. And in the case of potato chips, they probably feel a bit less guilty indulging in that treat if it contains less fat.

Enter Cape Cod 40% Reduced Fat potato chips:

Cape Cod potato chips

Now don’t assume that the reduced fat chips on the right have 40% less fat than the Cape Cod regular chips on the left.

*MOUSE PRINT:

fat reduction claim

The reduced fat chips contain 40% less fat than the market leader, Lay’s potato chips. Lay’s has 10 grams of fat per ounce, Cape Cod 40% Reduced has six grams – 40% less as advertised, and regular Cape Cod has eight grams. This means that Cape Cod Reduced Fat chips contain 25% less fat than their own regular chips — still a substantial savings.

Dieters, however, are not only concerned about fat but calories as well. Would you care to venture a guess as to how many fewer calories Cape Cod 40% Reduced Fat chips has compared to their regular chips?

*MOUSE PRINT:

Cape Cod chips nutrition label

What? The lower fat chips have exactly the same number of calories — 140 — as their regular full-fat chips? Yep, that’s what the nutrition (alternative?) facts label says.

How can that be? The portion size is exactly the same – 28 grams — as is the number of chips per portion, but there is 25% less fat in one product.

So we posed that very question to the PR folks at Snyder’s-Lance, the makers of Cape Cod chips. And we also wanted to know whether they felt they had an obligation to dispel the likely consumer misimpression that their 40% fat reduced chips were lower in calories than their own regular variety. In reply, after three attempts to obtain answers, all the company (through their PR firm) would say relevant to our questions was this:

With regards to the calories in each item, we adhere to the strict FDA regulations that dictate how companies must calculate and report nutritional information.

Clearly something just doesn’t add up here. The company should be able to explain to customers how it is possible that their substantially reduced in fat product offers no caloric savings if in fact the label is correct.