
No one likes to pay for shipping, so when an online store advertises “free shipping” it can be a big inducement to buy. The two spyware products above from Buy.com are about the same price and both appear to include free shipping. In fact, only one item ships free while the other costs $5.48 to deliver. Can you tell which is which?
*MOUSE PRINT: “If a product has this truck icon:
that product receives FREE Budget Shipping regardless of its price. If a product has this truck icon:
, that product is eligible for FREE Budget Shipping under one of the following minimum order free shipping programs…” [Buy.com website, June 29, 2006]Â
So, if a product has a yellow truck within its description, shipping really is free. But, if the color of the truck is goldenrod, then shipping is free only if your order meets a minimum purchase requirement (typically $25). Who would have guessed that the color of the truck on the free shipping logo matters?
And we have the slight language differences to parse as well: products with the yellow truck say “qualifies for free shipping,” while products with the goldenrod truck say “eligible for free shipping.” Again, who would ever understand there is a difference between those two phrases?
The bottomline: free shipping is really only free if the mouse print says so.
Historically, people have complained that AOL is slow and expensive. Now they have formed a partnership with Verizon [disclosure: Verizon is a financial contributor to Mouse Print’s parent, Consumer World] to offer a combination package including Verizon DSL and AOL for $25.90 a month. That price is marginally more than AOL charges for dial-up service. (Unbundling that price, $17.99 is the Verizon DSL charge, and $7.91 goes to AOL. That is a real bargain for unlimited AOL.)