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The New Math at Mio

Mouse Print* reader Jack K. recently wrote to us complaining about Mio water enhancer. This is a little bottle of concentrated flavor that you squirt into a glass of water to give it some flavor and maybe a few vitamins, all while adding zero calories.

Mio label   Mio side label

Jack says that despite the label promising that the product makes 24 eight-ounce glasses, he was getting much less and felt shortchanged. Since the amount a customer squirts into a glass could vary each time, our intrepid consumer used a measuring spoon, following the instructions on the side of the bottle which called for using about 1/2 teaspoon per glass. Lo and behold when he emptied the bottle he had only been able to make the equivalent of 16 eight ounce glasses of flavored water — one-third less than the package promised.

We did a little math using an online conversion program to find out how many half teaspoons are actually in a bottle whose net contents are 1.62 fluid ounces (48 ml).

*MOUSE PRINT:

Mio conversion

There are about nine and three quarter teaspoons worth of syrup in those Mio containers, which is slightly less than 19-1/2 half teaspoons. So just by pure mathematics, each bottle only holds enough product to make about 19 glasses of beverage rather than the 24 claimed.

We contacted the PR folks at Kraft to ask about this discrepancy. They responded in part as follows, without directly addressing our specific math question and example:

MiO Vitamins and our other MiO products are labeled properly.

Other Mio Vitamins products yield 24 servings and have prep instructions that indicate 1 squeeze of approximately 1/2 teaspoon (~1/2 tsp) per 8 floz. We clearly label that this is 2ml/about 1/2tsp for a 1.62oz 48ml) bottle.

So, if you want 24 glasses of Mio from each bottle, you’ll just have to use your handy 2-ml measuring spoon, which, of course, no one owns.

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How Much Milk Can You Squeeze Out of an Almond?

Almond BreezeElsie the cow would probably turn over in her grave if she could see all the newfangled milks on the dairy shelf, like Milkwise, which we wrote about in 2015. And there are a lot of soy milks and almond milks.

Almond Breeze is one of the big brands. It looks and sounds wholesome and nutritious. But even checking the ingredients listing doesn’t give you a full picture of what you are really buying.

*MOUSE PRINT:

Almond Breeze

It may seem like a bit of circular reasoning, but “almondmilk” is the first ingredient in almond milk. But if you are just casually reviewing the list, it appears that almonds are the second ingredient in the order of predominance after water. But that is a bit of word trickery — almonds are not really second overall. After that is a form of sugar, which might give a clue to what you are really buying. And the nutrition label offers yet another clue by noting it only has one gram of protein.

The trouble is we really don’t know how much of the product is derived from almonds. I don’t know about you, but when I squeeze an almond, I can’t get any milk out of it. 🙂 So leave it to some industrious lawyers who found out the answer.

*MOUSE PRINT:

According to a lawsuit they have filed in 2015, Blue Diamond Almond Milk only contains two-percent almonds.

So the product is really just a bunch of water and sugar with a pinch of almonds. While the flavor may be pleasing to many, the nutritional value of the product seems questionable at best.

Fast forward to late 2016 and early 2017.

A settlement of this class action was announced last month that will cost Blue Diamond $9-million. And of course, the company denies any wrongdoing and stands by its advertising. Consumers who purchased Almond Breeze are entitled to $1 back per container, for up to 10 containers, depending on whether they have proof of purchase or not. The deadline for filing a claim is April 13, 2017.

Last November, 25 members of Congress wrote to the Food and Drug Administration calling on the agency to investigate and take action against any producers of “milk” products that are not derived from cows.

And just last week, Wisconsin Senator Tammy Baldwin introduced a bill in Congress to fight back against nondairy products mislabeled as milk, yogurt or cheese.

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Can You Drench Your iPhone in Water?

A new TV commercial by Apple depicts a senior citizen leaving his iPhone on loud in a puddle of water next to the swimming pool so he can hear dramatic music as he dives off a high tower.

iPhone sitting in water

Here is the commercial:


https://www.youtube.com/watch?v=La4HRfL5tV4

At the end of the commercial, the man finally dives into the pool causing a splash of water to hit the iPhone. And miraculously, it still keeps playing music.

water splash

What you probably missed in the commercial is the very faint disclaimer at the very end.

*MOUSE PRINT:

iPhone disclaimer

In case you still can’t read that, it says “Liquid damage not covered under warranty.”

So why does the ad seemingly tout the waterproof or water-resistant properties of the device if they are not willing to stand behind it? We asked Apple, but all a spokesperson would say is:

“iPhone 7 and 7 Plus are splash, water and dust resistance. The entire enclosure was reengineered to make the very first water resistant iPhone, enabling it to handle mishaps such as spills and splashes.”