Consumer World Celebrates 30 Years: 1995 - 2025  
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Krispy Kreme: A Family Vacation for Life*

Krispy Kreme Vacation Sweepstakes t

Sweet. Krispy Kreme is holding a sweepstakes and the top prize is a family vacation for life.  Assuming a 35 year old husband and wife and two kids won, adding up airfare and hotels for the next 40 years would be quite expensive… so what a valuable prize this is.  Or is it?

*MOUSE PRINT: “Ownership one week timeshare at a nationally recognized vacation club based in Orlando, FL and $5000 …”  Alternatively, you can take $15,000 instead of the timeshare and $5000. [Newspaper insert April 2, 2006]

Who would have expected that the prize was really a timeshare? Also, note that airfare is not part of your vacation.  You will surely use up your $5000 pretty quickly on that, and on maintenance fees normally charged on timeshares.  And, unless you always want to vacation in Orlando, there may be extra charges to swap your week for a week in another location.

Sweet?

P.S.  You don’t have to buy a dozen donuts to get a game ticket. You can just ask for one with no purchase necessary.

Consumer World Celebrates 30 Years: 1995 - 2025  
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Kohl’s: ‘Regular’ Price Defined Irregularly*

Kohl's

This $119.99 luggage set is on sale for only $44.99 one day only. Wow, you save $75 off of the price that Kohl’s usually charges. Or do you?

*MOUSE PRINT: “The “Regular” or “Original” price of an item is the former or future offered price for the item or a comparable item by Kohl’s or another retailer.” [Kohl’s circular, 3/18/06]

Translation: Kohl’s has eight different definitions for what it means by the term “regular” price for an item:

1. The price that Kohl’s charged for that item in the past.

2. The price that Kohl’s will charge for that item in the future.

3. The price that Kohl’s charged for a similar item in the past.

4. The price that Kohl’s will charge for a similar item in the future.

5. The price that another retailer charged for that item in the past.

6. The price that another retailer will charge for that item in the future.

7. The price that another retailer charged for a similar item in the past.

8. The price that another retailer will charge for a similar item in the future.