Retail – Page 50 – Mouse Print*

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Carnation Breakfast: Where’s the Promised Protein?

October 24, 2022 by Edgar (aka MrConsumer)

Earlier this month, a class action lawsuit was filed against Carnation about the allegedly misleading label on some of its Breakfast products.

The product, which comes in packets, boasts on the front of the package that it has 13 grams of protein, 21 vitamins and minerals, 3 times the vitamin D of milk, and three times the calcium of Greek yogurt.

On the far right of the package, in tiny type, is a key disclosure:

*MOUSE PRINT:

Most shoppers are not likely to see that, and it certainly isn’t remotely close to the protein claim. On the back, the ingredients statement has powdered nonfat milk as the primary ingredient. That might lead one to believe all you have to do is add water.

However, when checking the nutrition facts label, it becomes clear that the protein content of each packet is only 5 grams, and only magically becomes 13 grams as represented on the front of the package when consumed “as prepared” when adding milk.

*MOUSE PRINT:

So, what do you think? If you picked up this product and saw the 13 grams of protein claim on the front of the package, would you understand that that amount is only the result of adding milk to the product? There are no instructions on how much to add.

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Thanks for Nothing – Fall 2022

October 17, 2022 by Edgar (aka MrConsumer)

We continue our series of little annoyances about ads, offers, and practices that are often real head-scratchers, might make you grind your teeth, or even chuckle.

Example #1 — Air Conditioners – $50

The Craiglist ad offered a giveaway price for air conditioners — only $50.

In the description, a small detail is disclosed along with a “generous” offer.

*MOUSE PRINT:

Thanks for nothing, Craigslister.

Example #2 — Kitchen Appreciation Fee

It is not just hotels that are adding junk fees to your bill. Now some restaurants are doing it too and they call it a “kitchen appreciation fee.” This tip goes to employees who don’t generally get tipped, and is automatically added to your bill. While there is a fine print disclosure on the menu in many places about the fee, most diners won’t notice it there, and may not even notice it on their bill until after they leave the restaurant. Of course, you can tell the server to take the charge off your bill, but that puts diners in an awkward position.

*MOUSE PRINT:

So, thanks for nothing to all the restaurants that tack these fees onto your restaurant tab without asking.

Example #3 — Not So Easy Returns

An online women’s clothing site advertises on Facebook and its website that its garments are all made in and shipped from the USA. It certainly is unusual to see clothing made here particularly at the low prices this shop charges.

When a friend contacted them about how to make a return, she was offered a partial refund but told it probably wasn’t worth doing for a full refund because of the high cost of return shipping that she would have to pay. Why was shipping so expensive?

*MOUSE PRINT:

There is no disclosure on their website that returns must be sent to Dubai. Thanks for nothing, Ryabe.

Example #4 — $5 a Month Cell Plan

Twigby MrConsumer got very excited when he saw this banner ad for a $5 a month cell plan with unlimited calls and texts and one gig of data. He’s paying that for only half a gig of data now.

Upon checking their website for the offer, the truth came out:

*MOUSE PRINT:

Twigby 3 months only

Hey, Twigby, at least you could have disclosed that the $5 plan was only an introductory offer in your ad, but you omitted that fact. Thanks for nothing, Twigby.

Example #5 — Macy’s Sale Exclusions

Macy’s is already advertising discounts good through Black Friday, sending 25% off shopping passes to customers. These cards, approximately 3.5 inches wide and two inches high, have a ton of exclusions from the sale listed on the back of the card. The trouble, according to the ConsumerMan, is that the excluded brands are in such small type as to be unreadable. Thanks for nothing, Macy’s.

*MOUSE PRINT:

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Melt: Is It Really Butter?

October 10, 2022 by Edgar (aka MrConsumer)

Recently, Melt, a vegetable oil spread, seems to have changed its packaging perhaps in an effort to boost sales. Best we can tell, this was the old package:

The new packaging is dramatically different, and no longer emphasizes the product name, Melt, but rather shouts one other thing — butter. It even seems to call the product “butter” or “butter sticks.”

Only in much smaller type beneath the big butter representation are the words “Made from Plants.”

Our concern is that a hurried or distracted shopper could easily pick up this product, seeing the huge word “butter” on it, and think that’s what they were buying.

“Butter” is not a generic term that can simply be applied to any kind of spread. There is a 99-year-old federal law — a standard of identity — for butter.

â€œbutterâ€ shall be understood to mean the food product usually known as butter, and which is made exclusively from milk or cream, or both, with or without common salt, and with or without additional coloring matter, and containing not less than 80 per centum by weight of milk fat…

So butter has to be made only from milk or cream and contain at least 80% milk fat.

*MOUSE PRINT:

Melt is made from a combination of coconut, palm fruit, sunflower and flaxseed oils, and is only 62% fat.

The FDA has jurisdiction over butter labeling, and over the misbranding of food products if they have a label with a “false or misleading representation with respect to another food.” Apparently, however, the agency has not been particularly motivated to take action against companies that arguably try to mislead customers into thinking their spread is real butter.

The outgoing executive director of the The Butter Institute told Consumer World that “it is fairly obvious that marketers of these products are looking to hitchhike on the highly regarded taste and performance of real butter and its popularity with consumers. …the improper labeling of food products claiming to be butter, but not meeting the standard could be in violation of not only federal labeling regulations, but also an act of Congress.” That organization says it is not aware of any regulatory action taken by the FDA as a result of its complaints.

The state of California tried to stop another company from using the term “butter” on its package for a vegan spread, but did not succeed in its lawsuit.

We asked the company that makes Melt some very pointed questions about why they changed their packaging, why it made the word “butter” the most prominent word on the display panel, and whether it was an attempt to potentially mislead shoppers.

The company has not responded despite two inquiries.