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Be Skeptical of Glowing Amazon Reviews

When MrConsumer is seriously contemplating buying a particular product, he scrutinizes online reviews by others who have purchased the item to see what their real-world experience with it has been. Many of you probably do the same thing.

The trouble is that some unscrupulous sellers try to manipulate online reviews to make the product seem better than it really is. They might pay people to post fake reviews, they might write and post reviews themselves, or they might selectively promote good reviews or try to bury or delete bad reviews.

Sleep patchAs the leading online seller, Amazon certainly can be a target for fake reviews. A friend who was looking for remedies to help him sleep better, scoured Amazon looking for possible solutions. About six months ago, he came upon this product called “Sleep Patch” which was highly rated there.

He was suspicious because the product at the time had 16 reviews on Amazon and they all just happened to be five-star. What are the odds of everyone loving this product? First red flag. And all the reviews were posted on the same day – December 18, 2024 – a mere four weeks after the product was first offered there. Second red flag.

We decided to take a little closer look at this product listing and came up with some interesting additional findings. Watch out for these additional red flags.

*MOUSE PRINT:

  • The brand is zeBrush, but there doesn’t seem to be a website for this company.

  • None of the reviewers apparently bought the product on Amazon because none of them are “verified purchasers.”

    verified shoppers

  • We cannot find this product for sale on any other website. So how did those 16 people write reviews of the product? If they got a free sample, they would have had to disclose that at the beginning of their review under FTC rules.

  • In looking at the other reviews written by these 16 people, eight of them – 50% – also reviewed this barn door. Did all these people just coincidentally buy the same barn door? Come on.

  • Needless to say, there is something very fishy going on here. Amazon says, however, that they have various systems in place to help ensure that posted reviews are legitimate including using artificial intelligence. Perhaps they need to use real intelligence.

    We all need to spend a little more time scrutinizing online reviews and not simply accept the posted opinions and ratings at face value.

    NOTE: Due to a technical glitch, some of you were unable to post a comment last week. That function has been restored, so feel free to try again. Sorry for the inconvenience.

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    First They Shrunk It, Now Turkey Hill Skimped on It

    Two years ago, we reported that Turkey Hill practiced a bit of shrinkflation on their standard 48-ounce cartons of ice cream by reducing them to 46 ounces.

    Now our reader Michael C. says they are pulling another fast one. Can you spot the change?

    *MOUSE PRINT:

    Turkey Hill ice cream changes

    Turkey Hill cleverly deleted the words “ice cream” from the red band on the face of the container and substituted the word “quality.” This allowed the company to subtly turn many of their premium ice cream flavors into frozen dairy desserts — a less rich and cheaper to make product. The words “frozen dairy dessert” were added in minute type on the bottom left.

    Under federal law, to be called “ice cream,” the product must contain at least 10% milk fat. Based on the nutrition labels of the old and new product, cream, which used to be the second ingredient in their real ice cream, moved near the end in their new version.

    *MOUSE PRINT:

    Nutrition Fact labels

    We asked the company a number of questions including why they made this change and did so so inconspicuously. They did not reply to multiple inquiries.

    Perhaps the company needs to rename this flavor:

    Not Much Cream

    Your comments are welcome. (Bug preventing comments being able to be posted is fixed.)

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    Nonsmoking Hotel Guests Charged Erroneous $500 Smoking Fee

    Complaints are beginning to pile up about hotels that has been assessing some guests a $500 smoking fee when they check out. The fee comes as a complete surprise to them because they claim they don’t smoke.

    Travel writer Zach Griff had just such an experience at The Pell by Hyatt hotel near Newport, Rhode Island this summer over the July 4th holiday. He writes:

    During checkout, I reviewed the hotel folio (which I always recommend doing!) and noticed a $500 smoking charge on the bill.

    The thing is, I’ve never smoked, and certainly wasn’t planning to start during the holiday weekend with my [eight-month-old] daughter in tow!

    He raised the issue with the front desk, but got a hostile response and no immediate resolution. So he posted a video online and discovered that others had been wrongfully charged a huge smoking fee too at that hotel and others.

    The hotel warns on its website that there is a fine for smoking in the room:

    *MOUSE PRINT:

    No Smoking

    We checked some review sites, like Trip Advisor and Yelp, and sure enough others found themselves in the same predicament.

    At the center of the controversy is a product called Rest Sensor which is a smoke detector that sends a timestamped notice to the hotel billing system whenever it detects smoke in a guest room. The manufacturer’s pitch to hoteliers to adopt their system stresses the financial benefit to the hotel and the accuracy of the system:

    *MOUSE PRINT:

    Rest Sensor income

    Rest Sensor accuracy

    After learning of the writer’s social media video, the hotel general manager reached out to tell him he would make sure his credit card is not charged. And the hotel said he would be getting a refund. As a travel writer, he worried about all the other guests he read about who were fighting for their money back from this and other hotels.

    We asked Hyatt corporate management to comment on this issue, but a spokesperson for The Pell responded instead:

    A top priority is always to create a comfortable environment for all guests and colleagues. The Pell is a non-smoking property (including cigarettes, vapes and e-cigarettes) and uses sensor technology to help maintain a smoke-free atmosphere and high air quality standards within the hotel. This policy is communicated throughout the hotel and in the guestrooms. At this time, we are looking into this situation further and working to extend assistance to guests who have expressed prior related concerns.

    Your comments on this issue are welcome below.


    ====================================
    SIDEBAR: Connie Francis and MrConsumer
    ====================================

    Connie Francis passed away last week at age 87.

    Four decades ago when MrConsumer was a consumer reporter at Channel 7 in Boston, he had the opportunity to meet Connie Francis who was being interviewed on the daily talk show of which he was a part. Whenever a celebrity visited, I would always ask if they would be willing to do a “consumer” interview about their purchasing habits, etc.

    She said she didn’t think she would be a good candidate. So I gave her an example of a question I might ask. “Let’s say you had a relatively new toaster and it went on the blink… what would you do?” She responded: “I’d have someone get me a new one!”

    I smiled but we didn’t do the interview.

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