Some products have been around so long and are so familiar to shoppers that everyone knows exactly what the product is by just seeing or hearing its name. We know that Ex-Lax is a laxative, that Pepto-Bismol is for an upset stomach, and that Preparation H is for shrinking your hemorrhoids.
Recently, a friend of MrConsumer’s asked him to pick up a box of Preparation H cream — the one that had one-percent hydrocortisone in it. He didn’t want the one with lidocaine, nor the regular ointment, nor the regular cream, but only the cream in the red box with the added hydrocortisone to treat both his hemorrhoids and his itching.

After purchasing it, and not being familiar with the ingredients in the product, MrConsumer discovered there was only one active ingredient in it.
*MOUSE PRINT:

The only ingredient that actually did anything was the hydrocortisone, according to the label. If that is the case, then what the heck is in the regular Preparation H cream without hydrocortisone?
*MOUSE PRINT:

Wow… a whole bunch of stuff for shrinking hemorrhoids and treating itching. What became instantly clear was that the Preparation H hydrocortisone product was just plain old 1% hydrocortisone, like any other brand of hydrocortisone, and had little to do with Preparation H as people know and understand it.
Preparation H hydrocortisone 1% costs $9.29 at CVS. A tube of 1% hydrocortisone at Dollar Tree costs $1. Yet MrConsumer’s friend swears by the brand name which is technically incapable of shrinking hemorrhoids.





