Generations ago, Sears Roebuck & Company used to advertise, “Satisfaction Guaranteed or Your Money Back.” That policy disappeared long ago (along with many Sears stores). Now it’s L.L. Bean’s turn.
The famous Maine outdoor gear seller announced last week that it was dropping its “100% Satisfaction Guarantee” in part because of abuse by some customers.

Here are the old and new satisfaction guarantees:

They basically imposed a one-year limit on returns, but at the same time would consider remedies for defective goods after that. Totally reasonable in our view.
The company also amended its return policy with more provisions to protect against abusers:
*MOUSE PRINT:

This is not unlike Costco which a few years ago discontinued its unlimited return policy on electronics because abusers were buying HDTVs and exchanging them three years later for new, larger models.
One more thing that L.L. Bean had to change was the fine print under their logo because they also dropped completely free shipping:
*MOUSE PRINT:

What may hurt L.L. Bean more in sales is their doing away with free shipping with no minimum. It is now $50.
What do you think? Will the changes that L.L. Bean is making hurt their business?



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