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Amazon’s Free $10 Offer Switcheroo

MrConsumer recently received an offer from Amazon via email inviting him to get the Amazon app and if he did so, he would get $10 just for signing into the app.

Amazon $10 off

Clicking through to their website reveals that Amazon left out a key detail of their free $10 offer.

*MOUSE PRINT:

Amazon $10 offer detail

Rather than giving $10 to the recipient of the email offer if one takes their wording literally, Amazon is requiring a minimum $20 purchase be made in a very narrow window of time and not from any marketplace seller.

While most people might make at least a $20 purchase anyway, the point is that the offer should have been made clear in the email. It is not merely “get $10” when signing into the app for the first time, it is “get $10 off a $20 purchase.”

Amazon offer redone

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A Sweet Ending to a Nutty Story

Two weeks ago we told you about a misbranded trail mix product that was labeled as containing primarily almonds, but in fact was mostly peanuts. The manufacturer had quietly substituted the cheaper peanuts when almond prices skyrocketed.

1 cup of trail mix

The retailer that sold the product in MrConsumer’s area, Ocean State Job Lot, was unaware of the ingredients switcheroo by the manufacturer until we pointed it out to them. They took the product off the shelves of their 129 stores in the New England/New York area immediately.

And now they are donating all 3,200+ bags of the mislabeled trail mix to the Greater Boston Food Bank.

That’s a sweet ending to this nutty story.

Not so sweet, however, is the retailer’s reluctance to invite their customers to return the product for a refund or replacement. And we’ll update you if and when the FDA takes any enforcement against the manufacturer.

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Some Diners Don’t Appreciate “Kitchen Appreciation”

Friends of MrConsumer have been trained to check the fine print of their transactions. A bit of scrutiny of a recent restaurant bill revealed a surprising add-on to the check:

*MOUSE PRINT:

Kitchen appreication

An extra charge of $1.29 called “kitchen appreciation” was added to the tab. When my friend asked the server what that was, he got kind of a muddled explanation, and was told to check the menu.

On the Sweet Cheeks menu (which is owned by first season Top Chef finalist Tiffany Faison) there is a disclosure that reads in part:

WE ARE IMPLEMENTING A 3% KITCHEN APPRECIATION FEE TO THE GUEST CHECK THAT WILL DIRECTLY BENEFIT OUR BACK OF THE HOUSE (BOH) TEAM.

WE STRUGGLE WITH THE DISPARITIES BETWEEN FRONT OF THE HOUSE (FOH) AND BOH WAGES.

THE WAGE GAP BETWEEN THE FOH AND BOH HAS BECOME STAGGERING. FOH EMPLOYEES EARN NEARLY THREE TIMES MORE THAN THEIR BOH COUNTERPARTS.

THE KITCHEN APPRECIATION FEE ALLOWS ALL BOH EMPLOYEES TO DIRECTLY BENEFIT FROM THE TOP LINE SUCCESS OF THE RESTAURANT.

Put simply, the customer is being told that they must subsidize the comparatively low wages of the kitchen staff by being surcharged 3-percent on the total bill. (MrConsumer might point out that the restaurant then appears to charge meals tax on top of this kitchen tip which is probably not authorized under state law.)

Sweet Cheeks didn’t come up with this idea on their own. Famous New York restaurateur Danny Meyer two years ago started the ball rolling by no longer allowing tipping so he could instead charge more for meals and then more equitably distribute the extra income between servers and kitchen staff. Other restaurants began adding hospitality fees as a way to better pay and retain kitchen staff.

So, what do you think about adding a 3-percent “kitchen appreciation” fee automatically to restaurant bills? Add your comments below.

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