Every company looks for something unique about their product to tout in advertising. And that even applies to beds. Take the case of some Simmons Beautyrest mattresses.
They claim that they have infused diamond dust into a layer of their high-end memory foam mattresses in order to draw heat away from the bed, as explained in this video:
https://www.youtube.com/watch?t=5&v=M9J83rOGZJ0
And a famed local furniture seller in the Boston area is even doing a commercial touting the amazing benefits of this mattress:
In a Q&A meant for dealers, the company says that diamond-dust-infused memory foam does not breath better than their regular memory foam:
Does Micro Diamond Infused AirCool Memory Foam breathe better or help regulate temperature better than regular AirCool Memory Foam?
While it does not breathe better, it performs better in the overall regulation of temperature. It conducts heat away from the body providing for a more comfortable sleep environment. The thermal conductivity of diamonds tops that of even the best conductors, like copper. In fact, a diamond’s ability as a thermal conductor is four times better than copper. Therefore, more and more diamonds are being used in applications to extract heat. One great example is with electronic devices, which allows them to be even smaller and more powerful.
The company says they put up to 500 carats of diamond dust in certain mattresses. That is the equivalent of just 3.5 ounces. To put that small amount of powder into perspective, a Beautyrest queen mattress is about 143 pounds according to Sears.
But where exactly do they put this diamond dust? It is in one of the memory foam layers, but the company refused to tell us where that layer was located within the mattress. Most mattresses today are made up of many layers of different materials, such as this generic Beautyrest Black cutaway illustration:
MrConsumer is no scientist, but if the diamond-dust-infused layer is not on top, it seems that it would be incapable of sucking heat out of your body and then moving it away from the surface on which you are lying. And since you are not lying on a sheet of solid diamonds, it is inexplicable how flecks of diamonds, not even touching one another, can conduct heat away from anything.
We asked the company to provide us with a copy of any research tests they conducted that would substantiate their claims, what the temperature difference is with and without diamond dust in the mattress, and as mentioned above, where exactly is the diamond-dust-infused layer located.
*MOUSE PRINT:
A PR person for the company called to say that she could not provide test results for competitive reasons, saying that the information was proprietary.
Without this information, it is impossible to judge whether the company’s claims are true… but MrConsumer has his doubts.
For several years now, supermarkets have tried to get you to buy more with offers like “10 for $10.” Savvy shoppers know when you see offers like that, you are not required to buy 10 units to get the $1 each price. You can buy as few as you want and only pay the mathematical equivalent of that number.
