Last week, Consumer World presented the results of its survey of prices on a retailer’s website compared to the prices charged for the same item at its brick-and-mortar store locations. The prices were not always the same, and web prices were not always lower.
To emphasize the point that you always have to check prices in both places, online and in-store, here is an example of the inconsistency week to week of pricing between the two.
In the original story, we showed a huge price difference on a Dell computer at Staples.com versus at Staples stores:

Just before Black Friday, the price online was $429.99, but in-store it was $180 higher — $609.99!
Fast forward to last week, December 7. The price differences reversed.
*MOUSE PRINT:


This time, the in-store price was $130 lower than the online price. Go figure.
As we said, there is no rhyme or reason to the price variations. You can’t predict whether the online price will be cheaper or more expensive than the in-store price, so you have to check both each time.



