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Is Getting a $7 Discount Worth Giving Up Your Privacy?

Sears and Kmart run a rewards program called Shop Your Way Rewards, giving you points for purchases. They are now expanding it to other retailers. In a joint marketing promotion with Visa, they are promising to give you $7 in rewards credit, if you register your Visa card. MrConsumer was tempted by the free $7.

Shop Your Way

On the registration page, they ask for your cellphone number. That should always be a warning flag that you may be getting calls or texts on your mobile phone. The little question mark near the mobile phone field, however, doesn’t say that.

*MOUSE PRINT:

Shop Your Way

Whewwww. That’s a relief.

Well, not so fast. Toward the bottom of the enrollment form, there is a bunch of fine print.

*MOUSE PRINT:

I agree that the SYW Link Program may send me SMS messages to my registered mobile phone number confirming each time the program identifies a potentially qualifying SYW Link purchase, as well as additional SMS messages (approximately 8 per month, which may vary) with SYW offers or updates. Msg&Data Rates May Apply.

Your Visa card’s historic (up to past 13 months) and future transaction history (including air travel itinerary information and location of the merchant where you used your card) may be used to deliver you with offers and messages from the SYW Link Program based on your purchase behavior. [color emphasis added]

In plain English, you are authorizing Sears and Visa to send you eight text message ads a month, in addition to texts each time you make a qualifying purchase. Further, you are allowing the companies to review over a year’s worth of your purchases so they can better profile you.

MrConsumer decided that a lousy $7 payment was not a fair trade for getting a bunch of unwanted text message ads about who knows what, and allowing them to see his purchasing habits. While one can later opt-out of the text messages, the invasion of privacy was too high a price to pay.

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Debt Collectors Masquerade as Local DAs with Their Blessing

Imagine the fright you would feel if you check your mail and see a letter from the IRS Audit Division. You might experience a similar sinking feeling getting an envelope from the local district attorney suggesting some wrongdoing on your part.

envelope

When you open the envelope, inside is a letter from the district attorney on his letterhead, official seal and all, that proclaims “Official Notice – Immediate Attention Required.” It goes to say that you have been accused of bouncing a check, and that according to the criminal law of your particular state, you could be imprisoned for up to X years and face a fine of Y dollars. However, if you participate in the “Bad Check Restitution Program,” repay all the money, take a class on financial responsibility, and pay a variety of fees, the district attorney will drop any criminal charges it could file against you and consider the case closed.

Here is page one of a sample four-page letter (click to enlarge) similar to ones used by about 140 DAs in 13 states:

DA letter

In your fright, you probably didn’t read the letter carefully, and may have missed a key point:

*MOUSE PRINT:

“The Bad Check Restitution Program is administered by a private entity under contract with the XXX County District Attorney.”

So this letter is NOT actually from the local district attorney, but rather from a private debt collection company that is using the stationery of the local DA to very effectively scare the you-know-what out of the recipient as a means of collecting the debt (and their fees).

Speaking of their fees, this is a very lucrative business for these debt collectors, and most of the DAs even get a small cut of the proceeds. In one Massachusetts county, for example, when fees are added, the cost of bouncing a check could inflate the total you owe to two or three times the original check amount.

Cost Triples

This can’t be legal, you are probably saying. Well, the district attorneys and the private debt collectors in this line of business lobbied Congress, and received an exemption from the federal Fair Debt Collection Practices Act. That law actually makes illegal many of the practices allegedly engaged in by these people. For example, using envelopes that disclose that the contents relate to a debt, threatening arrest or criminal prosecution when such action is not actually taken or contemplated, impersonating a law enforcement agency, and charging fees beyond those disclosed in the original contract are all prohibited practices.

Some state laws have their own debt collection laws with similar provisions, and it appears that these bad check programs may be running afoul of them in some cases.

The Boston Globe [alternate link] just published the results of its four-month investigation into the practices of the DAs and their debt collection companies in Massachusetts. And the New York Times looked at the workings of these programs across the country. Be sure to look at the graphics in the NY Times story for copies of the actual letters sent to check bouncers.

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When the Chips are Down(sized)…

Snacking just got more expensive. Various brands of popular snacks like potato chips and tortilla chips have just been downsized. In these cases, the price remained the same, but the new packages contain less. In other words, it is a hidden increase. On the bright side, you also get fewer calories per package.

*MOUSE PRINT:

Lays

Here, regular Lay’s potato chips were reduced by half an ounce. While a half ounce may seem negligible, multiply that by millions of bags, and Frito-Lay has saved a fortune.

*MOUSE PRINT:

Doritios

Here too, the company lopped-off half an ounce per bag. And they did the same thing to some of their other brands and varieties.

*MOUSE PRINT:

Ruffles

Lays Wavy

What is particularly deceptive about the downsizing of both Lay’s and Doritos is that the net weight statement is virtually at the bottom of the bag, just above the seam. When these bags sit on the store shelf, the bottom is compressed, and the net weight cannot be seen. Even picking up the bag, often the seam gets folded over the net weight statement, at least partially obscuring it. Could this just be careless placement of the disclosure by Frito-Lay or something more sinister? And what about that light colored font on the new Doritos bag? It is almost illegible.

Lays

Frito-Lay did not respond to a request to comment on their recent downsizing. Thanks to Richard G. for the tip on the chips.

Lastly, not to be outdone, Kellogg’s has downsized its chips too.

*MOUSE PRINT:

Pringles Orig      Pringles

For the product on the right, there’s another example of a company using a non-contrasting typeface to disclose the net weight of the product.

Thanks to Christian M. for the Pringles tip.

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