Consumer World Celebrates 30 Years: 1995 - 2025  
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Retailers’ Ads Defy Webster’s Dictionary

These ads will make you do a doubletake because retailers have a funny way of defining commonly understood terms.

*MOUSE PRINT: Your idea of what’s “fresh” may differ from theirs:

fresh


*MOUSE PRINT: Your idea of a “one day” sale may differ from theirs:

macy1dayis6


*MOUSE PRINT: Your idea of a “solution” to the crime problem may differ from a Washington state car dealer who is offering this giveaway with every new pickup truck purchased:

gunsfree

[Thanks to JMG for the gun ad submission.]

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Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Andy Rooney on Fine Print

As most of you know by now, CBS’ resident curmudgeon, Andy Rooney*, died last Friday. One of his classic pieces was on the nasty terms that companies hide in the fine print.

Here then, 17 years before Mouse Print* was born, is a few minutes with Andy Rooney*: [warning: CBS is embedding a commercial ahead of Andy’s piece.]

*MOUSE PRINT: *rest in peace.

Thanks to Donna H. for the idea.

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Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Allstate’s Free Lifetime Membership in Roadside Assistance

Wow, what a seemingly great offer from Allstate: call to get a quote on car insurance and you will get a free lifetime membership in their Roadside Assistance program. MrConsumer could stop spending over $50 a year for AAA membership!

Here is their TV commercial:

If you could not read the fine print disclaimer in the ad, a visit to Allstate’s website reveals the true nature of this auto club offer.

*MOUSE PRINT:

So what you really get for free on an ongoing basis is a phone number to call for a towing service.

Thanks, Allstate.

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