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When a Lightbulb’s Promised Life is Unrealistic

Philips manufacturers compact fluorescent lightbulbs some of which come with a very generous warranty and a promise of a long life. Mouse Print* reader Chet M. sent us the packaging on one such bulb with a seven year life expectancy that he thought was misleading.

That little dagger symbol leads to a tiny disclosure on the back of the package.

*MOUSE PRINT:

The problem with basing this bulb’s life on only three hours of use daily is that this is a special purpose bulb, with a built-in light sensor.  It is meant to go on automatically when it gets dark, and then turn off at daybreak. In most parts in the world, the night is always longer than three hours.   Typically, it might be nine hours or longer, meaning the actual life of the bulb might be just over two years — not the seven promised.

Mouse Print* brought this issue to the attention of Philips.  A senior manager of the lighting division replied:

“The company was by no means trying to be misleading, just following accepted industry practices, and as soon as we were made aware the issue, we quickly updated the packaging.  Philips stands by its products and services and we take all consumer inquiries/feedback seriously, using it as an opportunity to improve our offerings.”

True to their word, the company sent us a picture of their new package which removed the seven year claim on the front, and incorporated into their warranty that under normal usage, the bulb was guaranteed to last for two years.

In this instance, Philips is a shining example of a company fixing a legitimate consumer issue in record time.  We salute them.

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Wal-mart’s Coupon Acceptance Policy – The Fine Print

At the beginning of March, Wal-mart modified its coupon acceptance policy to be more liberal in certain respects and more restrictive in others.

On the good side, Wal-mart will actually give you back money if the coupon you present is for more than the cost of the item (e.g. you present a $1 coupon for an item that is only 75 cents.)

*MOUSE PRINT:

Coupons may exceed the price of the item. Change may be given or applied toward the cost of the basket purchase.

They will also accept “Catalina” coupons, the coupons that are spit out at supermarkets based on what you buy.

On the downside, Wal-mart will not accept home-printed coupons for free items, and has restricted acceptance of competitors’ coupon to those for specific items at a specific price:

*MOUSE PRINT:

Walmart does not accept the following coupons:

•Print-at-home Internet coupons that require no purchase
•Competitors’ coupons for dollars/cents or percentage off, buy one get one free, and double- or triple-value coupons

Conspicuously missing from the list of acceptable coupons are pharmacy coupons — typically competitors’ coupons — for dollars off a new or transferred prescription. If you have one, it doesn’t hurt to ask if they will accept it.

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Chase Ink Card: Get 3% Back?

There are many credit cards out there offering a 1% rebate on purchases. And there are just a couple that pay you back 2% on everything. Now, imagine getting a business credit card that rebates 3% on all your purchases, with no cash back limit! Wow.

Keep imagining. At the bottom of Chase’s full screen ad (which you see after clicking “learn more”) is a not particularly conspicuous link labeled “*Ink Offer Details”. Funny, there was no asterisk in their headline qualifying their 3% claim.

*MOUSE PRINT:

So, the real deal is that you only get 3% back in selected categories (gas, hardware, home improvement, dining, and office supply stores). Otherwise, this is really just a 1% card. And they seem to exclude superstores, discount stores, and warehouse clubs. Hmm, isn’t Home Depot a superstore or discount home improvement store?

And as to the claim that you get “unlimited cash back”, in fact they will limit your extra cash back in the 3% categories to just an extra $40 a month.

So what appeared to be a credit card offering a flat 3% back with no cash back limits, is nothing of the sort.

Mouse Print* pointed out to Chase the potentially misleading nature of their advertisement and asked, “Will Chase revise its advertisements to more accurately say “up to 3% cash back” and qualify its “unlimited cash back” claim?”

Chase replied:

“We are committed to being straightforward in all of our advertising and customer communications. The small banner ad that you are referring to for Ink Cash is referring to the 3% cash back in specific categories and [sic] the then the unlimited cash back for the 1% on everything else.

Our team is reviewing the copy now and although limited by the small space on the banner ad itself, wants to ensure that all applicants fully understand the true value of the card and rewards.” –Chase spokesperson

Trying to cut through the “spin”, Mouse Print* replied to Chase: “There is PLENTY of room to add ‘up to’ in that ad! The question is ‘will you’?”

The company wrote back:

“Up to” is not accurate, though. Customers earn the full 3% on their spending in the select categories, so it’s not an “up-to” and then they earn a full 1% on everything else from the first dollar they spend. We will do our best to make sure that it is more clear.

I could have replied that “up to 3%” is absolutely accurate for the ad they published because there is no mention whatsoever in it about that rate only applying to certain categories. I resisted, and will just leave it to the reader to imagine whether Chase is really inclined to fix their ad.

One other word about the email exchange with Chase. Attached to one of the emails from Chase, clearly by mistake, was a document listing the times over the past several years that I was quoted in major media. It listed the full text of these articles including ones from local television, Chicago Tribune, Fox Business, Associated Press, Washington Post, New York Daily News, etc. Nice to know that Chase PR folks do a little investigation into the reporters or editors who pose questions to them before they respond.

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