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Which Company Really Offers the Most HD?

For a while last year, it seems like every cable and satellite provider was claiming to have the most HD programming. If they all claim to have more, someone’s not telling the truth.

Here is DirecTV’s “To Tell the Truth” commercial claiming to have more HD than Dish Network or cable.

But then you had Comcast claiming to have more HD than satellite:

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Can you believe anyone? DirecTV challenged Comcast’s claims before the National Advertising Division (NAD) of the Better Business Bureau, where the organization reviewed Comcast’s claims in TV commercials such as:

· “More HD”
· “Comcast has more HD than satellite. More HD than anyone.”
· “More HD choices”
· “More HD Options”
· “You might think DIRECTV has more HD than Comcast but you’re wrong!”

Here is part of NAD’s ruling.

*MOUSE PRINT:

“Following its review of the evidence, NAD determined that DIRECTV currently offers the most HD channels and Comcast, by combining its HD channels and HD On Demand library, currently offers the broadest selection of HD programming. NAD also determined that “claims like ‘More HD Choices’ or ‘More HD Options’ is a logical way to describe the combination of linear HD channels and HD content On Demand available to Comcast subscribers.” However, NAD also found that, depending on the context in which such claims appear, they could also be reasonably interpreted to mean “More HD channels” – as the challenger argued. NAD recommended that that the advertiser modify five separate commercials to avoid consumer confusion.”

The bottom line is that both companies confused the public as to the quantity of HD offerings they had. So if you are shopping for a new provider, look at the channel lineup of each company to see what is actually being offered in your area.

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Snuggle Softens Better than Downy?

Snuggle fabric softener is running a new commercial claiming that women preferred Snuggle over Downy.  Snuggle beat the market leader? How could this be?

*MOUSE PRINT:

The preference for Snuggle was based on how soft the towels felt wet after just having been washed? Why in the world would anyone judge a fabric softener on how a wet towel felt?  My guess is they also asked women which towel was softer and smelled nicer after they were dried, but that Snuggle didn’t win that comparison.

To be fair, the commercial also orally explains exactly what was preferred (although they deliberately omit the word “damp”), but unless you stop and really think about the (irrelevant) claim being made, you might have believed that Snuggle was preferred to Downy overall.

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Get a Free (not so) SuperGuarantee on Used Cars

The folks who bring you SuperPages (yellow pages) are now trying to help you buy a used car via their new site EveryCarListed.com . As an inducement, they promise you a free vehicle warranty with every qualified purchase:

The actual guarantee in most cases is for 90 days or 3000 miles, whichever comes first. It also only comes on cars under $60,000 and nine years old or less. But, you will likely have a costly surprise when you try to make your first claim:

*MOUSE PRINT:

“The Warranty is subject to a $100 deductible per service visit and a maximum liability for the life of the Service Contract of the trade in value of the vehicle you purchase or $3,000, whichever is less.” [See terms and conditions.]

Also, the warranty is not bumper to bumper, but only covers certain parts:

*MOUSE PRINT:

Engine, turbocharger, transmission, transfer case, and drive axle

There is a long list of exclusions (if you are lucky enough to find the actual contract), including one you might not expect on a used vehicle:

*MOUSE PRINT:

Particularly for a just-purchased used car, you don’t always know what’s wrong with it until after you drive it awhile. And a part rarely goes from being perfectly fine one day to being dead the next. So might those less obvious defects be excluded? One would hope that the company behind the service contract wouldn’t use that provision or others to weasel out of paying for particular repairs.

So what company backs up this guarantee? Warrantech. Never heard of them? You should have. The Better Business Bureau in Texas where the company is headquartered certain has, and has given the company its lowest rating.

*MOUSE PRINT:

“The majority of Warrantech automobile warranty complaints center on deceptive and ambiguous language in the contract and refusal to pay valid claims. ” See full BBB report.

Sometimes, you get what you pay for. But you really have nothing to lose other than your “peace of mind” in being protected should you have a claim.

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